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Social Media for Crisis Communications, presented at ASIS 2010 conference as part of a session on social media for physical security professionals
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Social Media For
Crisis Communications
Oct 2010
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Social Media: Is It For Us?
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Security Incidents Will Happen
You may be called
upon to provide
information
Even act as a
spokesperson
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Social Media
People turn to it in case of an emergency
It is extremely fast
moving
People expect
engagement,
not broadcasting
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But broadcasting
is better
than silence
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A few vocal critics can incite others
They can damage your reputation
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Use Social Media to
Respond to Emergencies
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San Bruno Fire, Sept 9, 2010
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Use Social Media to
Respond to Criticism
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What do you know? Airports have cameras!
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Video footage posted on TSA blog next day
http://blog.tsa.gov
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TSA wins!
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Use Social Media as
Backup Channel for
for Mass Notification
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Active Shooter – UT Austin, Sept 28, 2010
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San Bruno Fire, Sept 9, 2010
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Use social media to
� Respond to emergencies
� Respond to criticism
� Supplement mass notification systems
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Start your social media presence now.
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Imagine…
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Or this scenario…
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What will you need?
� Twitter stream
� Facebook page
� Blog
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Facebook Page
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Blog
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Blog Statistics
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Social media
is not
rocket science
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Thank You!
Ksenia Coffman, Firetide
Twitter: @KseniaCoffman, @Firetide
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