The Social Web:More Than “What’s For Dinner”

11.3.09

What’s on the docket?

Introduction

From your vantage point

From the employers perspective

Developing your social strategy

Reminders

Introduction

Just a dad, moonlighting as a PR exec, photographer and civilian journalist

17 years experience– 8 yrs with agencies– 6 yrs marketing mgmt/biz dev– 3 yrs as a journalist

Clients: Keurig, Wells Fargo, Best Doctors, Biogen, The Dimock Center, YMCA of Greater Boston and more

Good Will Hunting Connections

Degree in Journalism, NU

Blogs: donMARTELLI [dot com]BlogcriticsEvery Other ThursdayTechnorati

Twitter: @bigguyd

Who Me?

From your vantage point

People are…

…listening

…following

…voting

…friending

…watching

…talking

300 million active users as of (Oct 09)– Age 30s, 40s, 50s fastest growing segments

130 million members (May 09)

30 million members (May 09)

50 million members (Sept 09)

40 million members (09)

84.8 million viewers watched 4.3 billion

videos (50.4 videos per viewer) (Mar 08)

The numbers don’t lie

The conversation prism

By Brian Solis of PR 2.0. - http://www.briansolis.com/2008/08/introducing-conversation-prism.html

From the employers side

What do HR professionals use social for?

Source, Jobvites Inc, 2009

Where’s the money being spent on candidate attraction?

Likely to spend more in FY10 Likely to spend less in FY10

Source, Jobvites Inc, 2009

Has your organization hired an applicant through social media?

Source, Jobvites Inc, 2009

Why Are They Using The Social Web?

1. Easier to locate talent

2. More honest data as profiles are essentially peer reviewed

3. Easier to leverage your network to locate and reach talent

4. Relationship context helps build a trusted communication environment

5. Can do better reference checking

Source: onrec.com

What does it all mean?

Before and After

Prior to 2005 2009 and beyond

Present yourself well in applications and interviews

Present yourself in a good light to potential employers

Look, act and sound as if you would be a good employee

Utilize your network well

Manage your online profile carefully

Maintain consistency of your brand

Does a Google search make you seem employable?

Utilize your online and offline networks

Developing your personal brand

Building your strategic social roadmap

1. Assess digital footprint

2. Identify expectations

3. Define your plan

4. Create your brand

5. Implement your plan

6. Assess your results

7. Tweak your plan

1. Assess your digital footprint

you

2. Identify your expectations

Increase exposure

Build brand awareness

Increase traffic

Increase connections

Increase opportunities

3. Define your plan

Determine your POV

Select your tools– LinkedIn– Blogs– Facebook– Twitter

Determine a schedule of regular activities

Set goals

4. Create your brand

Things to consider:

Your personality

Your P.O.V.

Your uniqueness

5. Implement your plan

Commit to engagement at a certain frequency for a given period of time

Put these into your daily schedule

6. Assess your results

In 30-60 days:

Google yourself again

Google your key words

Get updates on your friends, followers, fans, connections and visitors

Assess your career potential visibility

Assess your career growth, clients and revenue

7. Tweak your plan

Evaluate your results and adjust

Continue doing those things that have proven most effective

A few good reminders

Best practices to keep out of trouble

Be authentic, be yourself

Cocktail party consciousness

Be thoughtful about what you put in writing

Put party pictures in private groups

Never assume anything is private

Be aware of who you allow into your networks

Be diplomatic in engaging with others

Owning your digital footprint

Determine your keywords, your name, nick name, short name, married name, which do you want to own?

Buy your domain and a build simple website or blog

Create social media profiles using keywords

Blog positioning your credibility, personality or expertise/thought leadership

Twitter, Facebook, LinkedIn, etc.

Comments, ratings, review (using your keyword name)

2.0

Integrate social to your resume

Include in your contact info:– You.com website url– Blog url– LinkedIn url– Attach a copy LinkedIn of your recommendations– Any other social profiles used for business

(Twitter)

And be prepared to be…

Questions???