16
IPod: YouTube Social Media good for business? Ann Treacy Treacy Information Services [email protected]

Social media for businesses

  • Upload
    atreacy

  • View
    305

  • Download
    3

Embed Size (px)

DESCRIPTION

From web sites to Facebook a survey at various online tools and their business applications

Citation preview

Page 1: Social media for businesses

IPod: YouTubeSocial Media good for business?

Ann TreacyTreacy Information Services

[email protected]

Page 2: Social media for businesses

Social media: a fad, for kids, worth my time?

Page 3: Social media for businesses

Things to Consider

1. Are you using Social Media now?2. Are your competitors?3. What are people saying about you?4. What real world problems can you solve with

social media?

• Here are some tools…

Page 4: Social media for businesses

1. Web Site

• Social Media will boost your SEO

• Make sure it works• Provide a way for people to

contact you online

Page 5: Social media for businesses

2. Email Newsletters/Alerts

• Collect email addresses & permission

• Send regularly or periodically• Send something of value• Track results

If I had limited funds and limited time. This is the one thing I would do for online promotion.

Page 6: Social media for businesses

3. Blogging• Looks like a web site, acts like a web site, easy

to maintain, and it's cheap!• Think of it as an ongoing newsletter. Post info on

upcoming events, sales, testimonials…• Establishes you as an expert

Page 7: Social media for businesses

"When you write, you make a sound in the reader's head. It can be a dull mumble … or it can be a joyful noise, a sly whisper, a throb of passion."

- Russell Baker, U.S. columnist and journalist

Page 8: Social media for businesses

4. Microblogging/Twitter• Limited to 140 characters• Twittering goes to a web site or comes as

a text message• Great for last minute opportunities• Great for connecting with

specific Twits• Great for timely research

Page 10: Social media for businesses

5. Photo Sharing

• People love pictures• An easy way to post a

lot of pictures on your web site

• Get found by people looking for pictures or posting pictures for you

• Get comments

Page 11: Social media for businesses

6. Video Sharing

• YouTube is the second largest search engine!!

• Start a YouTube Channel

• You don’t need quality video.

• Easier than writing a blog for some people

Page 12: Social media for businesses

7. Join a Social Network

• LinkedIn, Facebook, MySpace, Plaxo…

• Great for renewing connections with friends, colleagues, new employees

• Build your expertise, talk about what you’re doing or selling or buying…

Page 13: Social media for businesses

Facebook - LinkedIn

Page 14: Social media for businesses

Facebook – Advanced Use

Facebook Page• Visible to everyone• View visitor statistics• Add applications

Marketplace• Sell/advertise items

Group• Visible only to group

members• Able to send bulk

invitations – so easier to grow list of members

Events• Post open houses, invite

folks

Page 15: Social media for businesses

Ride the tailcoats…

• Post a comment on a blog

• Ask social media savvy clients to mention you

• Partner with others for e-newsletters or other specials

Page 16: Social media for businesses

Just Start!

Resources from the presentation can be found atwww.byteoftheweek.com/

Or www.slideshare.net/atreacy

Ann [email protected]