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From web sites to Facebook a survey at various online tools and their business applications
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IPod: YouTubeSocial Media good for business?
Ann TreacyTreacy Information Services
Social media: a fad, for kids, worth my time?
Things to Consider
1. Are you using Social Media now?2. Are your competitors?3. What are people saying about you?4. What real world problems can you solve with
social media?
• Here are some tools…
1. Web Site
• Social Media will boost your SEO
• Make sure it works• Provide a way for people to
contact you online
2. Email Newsletters/Alerts
• Collect email addresses & permission
• Send regularly or periodically• Send something of value• Track results
If I had limited funds and limited time. This is the one thing I would do for online promotion.
3. Blogging• Looks like a web site, acts like a web site, easy
to maintain, and it's cheap!• Think of it as an ongoing newsletter. Post info on
upcoming events, sales, testimonials…• Establishes you as an expert
"When you write, you make a sound in the reader's head. It can be a dull mumble … or it can be a joyful noise, a sly whisper, a throb of passion."
- Russell Baker, U.S. columnist and journalist
4. Microblogging/Twitter• Limited to 140 characters• Twittering goes to a web site or comes as
a text message• Great for last minute opportunities• Great for connecting with
specific Twits• Great for timely research
Twittter
5. Photo Sharing
• People love pictures• An easy way to post a
lot of pictures on your web site
• Get found by people looking for pictures or posting pictures for you
• Get comments
6. Video Sharing
• YouTube is the second largest search engine!!
• Start a YouTube Channel
• You don’t need quality video.
• Easier than writing a blog for some people
7. Join a Social Network
• LinkedIn, Facebook, MySpace, Plaxo…
• Great for renewing connections with friends, colleagues, new employees
• Build your expertise, talk about what you’re doing or selling or buying…
Facebook - LinkedIn
Facebook – Advanced Use
Facebook Page• Visible to everyone• View visitor statistics• Add applications
Marketplace• Sell/advertise items
Group• Visible only to group
members• Able to send bulk
invitations – so easier to grow list of members
Events• Post open houses, invite
folks
Ride the tailcoats…
• Post a comment on a blog
• Ask social media savvy clients to mention you
• Partner with others for e-newsletters or other specials
Just Start!
Resources from the presentation can be found atwww.byteoftheweek.com/
Or www.slideshare.net/atreacy