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An overview of Social Media and how it works for business. Insight into the top channels, the best way to use them and how they can help your business grow on-line. Discover the secrets to success with Facebook, Twitter, LinkedIn, Pinterest and Google+ and learn how to get everything rocking. Find out what you need to know to choose the right channel for your business. PLUS a very special offer at the end!
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SOCIAL MEDIA BUSINESS...4What’s in it for me?
...What’s Best For
YOU?
Should you even...
Be There?
of people are somewhat or highly likely to share content they like on-line with friends, co-workers or family.
75%
Almost
do this at least weekly.
50%
Are you MISSING OUT......while other brands are MAKING OUT?
It’s simple really...
Confused?
Is just another channel to reach your customers...
SOCIAL MEDIA
...except with this media, they can reach back.
It’s not just for the young...
26% of active users are 25-35More 45-54 use Social Media than18-24
LET’s discover...
...The channels
800 billion page views per month
Average user 40 years old60% Female, 40% Male71% of female users are parents
Average user
shares
90 posts a month
Ideal channel to build a fan-based following XXX
Who spread your
posts like a virus
Enga!ment Factors
1.Like competitors pages
2.Like pages your fans like
3.Check your newsfeed then like,
comment and share the posts
4.Join groups and enter the discussions
5. Don’t sell, instead offer advice, tips and help
300 million users posting 300 million tweets a day
Tweets are
‘headlines’ that link back to your on-line content...
the word to fans really quickly
...and spreads
Twitter is your on-line
Megaph
one
If your website has a
news page, blog or
interesting content
to share:
1. Post an article on your website
2. Develop an attention getting headline of 140 words maximum
3. Tweet your headline with the article URL
4. Your headline should include a keyword your fans are likely to search for
5. Use # before the keyword to help fans find your tweet
The World’s Biggest
Professional Network
54%46%
150 Million Members
33% Are Decision Makers
20 Million Companies Interacting
From 200 Countries
Users Are
You are your brand
Become an EXPERT
Build your PROFILE
This audience
is connected
mostly at work
1.Post an article on your blog2.Create an attention grabbing headline3.Write the article summary4.Post it on LinkedIN with a url link
back to your site to ‘read more’
80% of users are
Creative or visual business?
Showcase your work
Show how your product transforms people
Take your fans on a journey
1. Sort yo
ur
products o
r
services in
to
‘boards’
2. Post inte
resting
and engagi
ng
images with lin
ks
to your site
3. Be innovative so what you post gets re-pinned
4. Run competitions and post video to be
interactive
360 million userswww.fans sorted into circlesMembership includes Gmail and You Tube
>>>63% Male &More tech savvy than
average social media users >>>
give your seo wings
Hangouts is free video conferencingwith your pals
S p r e a d o u t
1.get a gmail account and add your brand profile2.import your contacts and split into circles3.add articles, use authorship, include links to
your site, add video to your You Tube channel4.invite others to your circles and +1 their posts5. regularly post with images & links to boost SEO
T i p s
Know Your Audience
Keep it short & link to
the full story
Regular activity at irregular
times
Watch,
listen and
learn
SOCIAL MEDIA BUSINESS...4FREE
GUIDEBOOK
How do I choose the right channel?How do I get it right?
Get Your Free Guidebook Here
