Embed Size (px)
Citation preview
Social Media for B2B
Jessie Paul
CEO, Paul Writer10 December, 2010
Friday 10 December 2010
Being Social = Marketing?
✤ Reach
✤ Influence
✤ Advocacy
✤ Trust
Photo Courtesy Edward Musiak, Flickr
Friday 10 December 2010
And then there were 3
PaidMedia
Earned Media
OwnedMedia
Friday 10 December 2010
Financial Capital => Social Capital
Friday 10 December 2010
Building Social Capital
Source: http://www.emarketer.com/mobile/article_m.aspx?R=1007863Friday 10 December 2010
Building Social Capital
Source: http://www.emarketer.com/mobile/article_m.aspx?R=1007863Friday 10 December 2010
Source: CMO.com & 97Floor
Slideshare
Scribd
Friday 10 December 2010
CRISP model for social media
Friday 10 December 2010
CRISP model for social media
1. Coherent Unified communication
platform
2. RelevantContext- and media-
sensitive communication
3. InteractiveAllows target audience to interact with the company
4. SimpleBrief encapsulation of
message
5. PervasivePresent in all relevant
media
Friday 10 December 2010
About Us✤ Paul Writer is an advisory firm that helps define your marketing,
branding and communications strategy.
✤ We provide frameworks, processes, expert support, and creative insights to enable you to translate who you are into a cohesive marketing plan.
✤ Paul Writer brings expertise on marketing innovations across the spectrum of offline and online to reposition and communicate brand values in a frugal, yet effective manner.
✤ Services offered are
✤ Marketing Strategy Design ✤ Validation & Advisory Services
✤ Our clients include:✤ Ramco Systems ✤ Aujas Networks ✤ Allied Digital Services Ltd. ✤ NIIT Technologies✤ IDS Softwares✤ SYSTIME
Paul Writer is founded by Jessie Paul, considered an expert in brand internationalization and frugal marketing. In 2009, Jessie published No Money Marketing, Tata McGraw-Hill’s fastest selling professional book on marketing.
As Chief Marketing Officer of Wipro’s IT business and as Global Brand Manager at Infosys, she has been recognized for her contribution towards putting the Indian IT industry on the global map.
With over 15 years in services marketing, including a stint with Ogilvy & Mather, Jessie has been named one of the most influential business women in India. She runs a popular blog on marketing and was India’s first CMO on Twitter.
Friday 10 December 2010
Skype: jessie_paul
twitter.com/jessie_paul
312-313 Prestige Meridian, 30 MG Road, Bangalore 560 001, India
Photo Courtesy Powru, Flickr
The frameworks and concepts in this discussion are elaborated in No Money Marketing by Jessie Paul, published by Tata McGraw-Hill in 2009. Please visit www.nomoneymarketing.org for more information
All rights reserved. No portion of this presentation may be excerpted or reused without the author’s written permission
Writer: n A person entrusted with managing a tea or coffee estate including the marketing and operational management. A trusted advisor of the estate owner. Origin: Colonial English.
Paul Writer: n A trusted advisor to brand owners.
West African symbol or adinkra for “help me and let me help you”
Thank You
Friday 10 December 2010
