Social media for b2b

b2b

Is Social Media only for consumer oriented

businesses

Is Social Media only for consumer oriented

businessesOR B2C’S

NO

You must be wondering...

WHAT DOES IT TAKE TO

SUCCEED IN Social Media IN

B2B?

SOCIAL MEDIA IN B2B

IS ENTIRELY A

DIFFERENT BALL

GAME

COMPARED TO B2C

SOCIAL MEDIA IN B2B

IS ENTIRELY A

DIFFERENT BALL

GAME

SO..

We asked

””““ What is the toughest

challenge for Social Media in

a B2B environment?

Here are the Top 3 priorities

Develop an appropriate content that suits B2B1

Develop an appropriate content that suits B2B1THE AUDIENCE PROFILE IN B2B IS DIFFERENT.

IN OTHER WORDS..

KNOW

YOUR

• THE AUDIENCE PROFILE IN A B2B ENVIRONMENT IS DIFFERENT.

• THEY ARE INFORMATION SEEKERS

• THEY WANT TO KNOW THE what’s AND

why’s OF THE VALUE OFFERED

B2B 101

Motivate others to participate in the exercise2

DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B1

Motivate other to participate in the exercise2IT IS IMPORTANT TO

MOTIVATE EMPLOYEES TO

PARTICIPATE IN THE

EXERCISE.

Motivate other to participate in the exercise2GET THE SUBJECT MATTER

EXPERTS TO PLAY A KEY ROLE.

““ ””

I think employee participation is one of the toughest

challenges - specifically getting your subject matter

experts to participate effectively internally and externally. They need to be

guided, motivated and participation needs to be

sustained over the long term. Early wins and recognition may go a long way but it is always

going to be a challenge to reach those decision-makers without adequately equipping your employees to participate

successfully.

Yekemi Otaru@Mrstaskmistress

Motivate other to participate in the exercise2

DEVELOP AN APPROPRIATE CONTENT THAT SUITS B2B1

ALIGN YOUR SOCIAL MEDIA GOALS WITH YOUR LONGTERM STRATEGIC GOALS3

SOME EXAMPLES

Over 1.8 million video views

Remember

People are people, whether

they work for a B2C or a B2B

company.

@Simplify360

THANKS TO YEKEMI, PETER PUDAITE, GREG COHEN, DAMIAN CORBERT ETC. FOR THEIR INPUTS