Social Media for Architects

Social Media for Architects

1 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >





Noah Kalina

29.8m views on YouTube

Now that’s the magic of web

marketing











Web Marketing is a Marathon

There are NO quick wins!



• Reality Check

• Social Networks

• Business Networks

• Viral

• Video Marketing

• Blogging

• Twitter

• QR Codes

• Mobile

• Pinterest

Agenda



World Wide Web – Reality Check



Vast Market

Great Opportunity



7.1bn

2.1bn

49m



Lots of money

spent online



So

urc

e O

ffice o

f Natio

na

l Sta

tistic

s

UK Online sales 2012

Ecommerce = £483bn

Ecommerce = 19% by value

B2C = £ 78.15bn

B2B = £404.85bn



Lots of different ways to get online

=

Lots of time spent online



PC

Laptop

Netbook

Tablet

Smart Phone

WiFi

3G

4G



Is your business ready? Do you have

• Phone systems in place to deal with calls?

• People to deal with enquiries?

• Stock to deal with uplift in orders?

• Logistics in place to deliver on new orders?

• Cashflow to meet increased demand?



Is your site ready?

Do the pages open quickly?

Is it easy to navigate?

Loaded with compelling & relevant content?



Does it tell the right story?

A –

I –

D –

A –

Grab the ATTENTION

Generate an INTEREST

Build the DESIRE

Promote the ACTION



What is Guerrilla E-Marketing?

Guerrilla E-Marketing is an online marketing strategy in which

unconventional means are utilised to

• raise awareness

• build credibility

• convey an idea

• promote a product

using relatively small inputs to deliver

proportionally large gains

IT IS NOT

A HARD SELL

OPPORTUNITY



Why use Guerrilla E-Marketing?

The Evolving Internet



Why use Guerrilla E-Marketing?



Online Networks – Benefits

• Stay in touch with existing clients

• Reach out to new audiences and markets

• Better understanding of related markets

• Relative low cost of entry

• Possible high return



Rule No. 1

Go where your

clients are!



www.surveymonkey.com



Online Networks



So

cia

l N

etw

ork

ing



Average age distribution across social network sites

0-17 18-24 25-34 35-44 45-54 55-64 65+

15%

9%

18%

25%

19%

10%

3%

Data source: Google Ad Planner



Social Media is

the

No. 1

online activity



2/3rds of the

Global Internet

population visit

Social

Networks



10% of all

internet time is

spent on Social

Networks





If Facebook was a country it would be

1/ China

2/ India

3/ Facebook

4/ USA

1.35 bn

1.24 bn

1.1 bn

313.9 m



Adds 1/2m

users every

day



23bn minutes

spent on

Facebook

EVERY day



30bn

• web links

• news stories

• blog posts

shared each week



Facebook now

has a greater

share of the

internet than



Changing the

way people

interact, share

&shop





Facebook – Getting Started

3 Types of presence

• Profile – personal

• Page – business

• Group – sharing



Facebook – Original Facebook Page



Facebook – Customised Page



Timeline Page









Social Networks – Build your profile - Groups

• Find relevant pages and join the conversations

• Find other Business Pages and join in

• Find influential individuals and join in

• Contribute and add value

• Start your own group

• Link back to your website



Business Networks





Over 238 million

registered

professional users





More than 3m

companies have

a FREE Linkedin

Company Page



Adds 5.25m

new members

every month



Linkedin – Getting Started – build profile



Develop your profile



Develop your free Company Page



Linkedin – Build FREE Company Page



Linkedin – Getting Started – make contacts



Linkedin – Getting Started – find groups



Linkedin – Research



Viral Marketing’s free…..pst pass it on



• Get other people to do your marketing for you

• It’s free

• Give them something in return if possible




20

400 20 x 20

400 x 20 8000

8000 x 20 160,000

160,000 x 20 3.2m






Viral Marketing -How

• Refer a friend

• Competitions

• Video





2nd

most searched

site on the

internet



1bn

unique visits

Each month



100 hours

of new content

uploaded every

minute



YouTube clips now

incorporated in

Google Search

results



• Outsource to Video Production Company

• DIY

Your Video



Your Video



Your Video



Your Video



• Teenage mum

• Left school at 16

• Variety jobs

• Posted pictures of applied make up

• Posted video to YouTube

• International TV Interviews

• Makes a living from YouTube

• Own range of Makeup

• Computer Game





• Look for an angle

• Look for the competition

• Get a feel for YouTube

• Think how else it could be used

Your Video



• Prepare prepare prepare

• Prepare and learn your script

• use cue cards

•Prepare your location

• quiet and free from disturbance

• Prepare yourself

Your Video









Blogging – Why

• An easy way to update latest news

• An informal way of communicating

• Helps with the search engine position of your website

• Opens your business to a wider audience

• Helps keep your clients updated







Blogging – When

When you have something to sell

When you have something new to offer

When something changes

When you have some news

When you have something to say



It’s really easy to set up and run a blog

1/ Sign up

2/ Choose a look

3/ Get typing



www.blogger.com

www.wordpress.com



TWITTER



International companies Cisco

IBM

Dell

Informational Services Nasa

Marketing Donut

Startup Donut

Respected News Services BBC

CNN

Daily Telegraph

The Times

Celebrities Demi Moore

Oprah

Stephen Fry

Jonathan Ross

Britney Spears

Small Businesses & Related William Grant – Estate Agent

Matthew Franklin – MBF Design

Architect Magazine – Magazine

Fiona Davies – Interior Design

Anthony Lloyd – Fallowfields Hotel

Andy Poulton – Enterprise OMS

Neal Pann – Architect

500m registered Businesses and Individuals



• Easy to use

• Easy way to keep in touch

• A way to reach potentially large market

• Short sharp communication tool





Write a short profile



Find People to Follow



Anything Twitter – What to Tweet





QR Codes [Quick Reaction]

Can contain

• Web Address

• Email Address

• Telephone Number

• Physical Address

• Sales Message

• Special Offer

• Discount Code







• 15% only access internet via mobile device

• Mobile web access passes desktop access

• 30% of UK mobile users access the web via their phone every week

Going Mobile



• How does your site look on a phone?

• Is it “thumb proof”?

• Does everything work?

Going Mobile



Going Mobile









Social Media In a Nutshell

Facebook I Like doughnuts Linkedin My skills include doughnut eating Viral Quick, share my doughnut YouTube Here I am, eating a doughnut Blog Stories about doughnuts Twitter I’m eating a doughnut QR Codes This squiggle goes to my doughnuts Mobile Get my doughnut on your phone Pinterest Lots of pictures of doughnuts





Want some help with –

o Your website

o Search Engine Optimisation

o Pay per Click

o Social Media

o Blogging

o Video Marketing

o Email marketing

o ……… in fact anything to do with your on-line marketing



Find me www.enterprise-oms.co.uk

[email protected]

Follow me

Twitter @andypoulton

Linkedin AndyPoulton

Phone me

01793 745 305

07966 547146

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