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Presentation on Social Media Essentials delivered by ThreeSides Marketing in support of ACT Digital Enterprise program
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Social Media Essentials
Housekeeping
www.threesides.com.auwww.Facebook.com/threesideswww.Twitter.com/threesideswww.slideshare.net/threesideswww.pinterest.com/threesidespins
We help these businesses with their social media marketing:
Old Bus Depot MarketsNational Parks NSW – Wild about Whales
Lantern Apartments ThredboCanberra Business Council
Sportsmans WarehouseDeeks Health Foods
Michael MiltonCanberra BusinessPoint
Capital Region Farmers MarketThe RUC
(and more…)
Your Name, your business and when was the last time you used Social
Media? (Hours ago, Days, Weeks?)
Overview
1. Social media usage
2. Social media planner
3. 10 ways you could use it in your business
4. The Big 5 platforms and tools
5. Spending time
6. Managing and evaluating
7. To do list
Show us ya stats..
•Australian Interactive Media Industry Association + Sensis July 2012
•Nielsen Netmetrics April 2012
65 % Aussie
Internet users who have gone
social
7 hrs & 30 mins + each week‘invested’
Source: Nielsen April2012
When are we doing ‘it’
How often are we doing ‘it’
Social vs Traditional
Who are we doing ‘it’ with? (avg. friends)
227
Businesses with Social media presence
How often do you update your social media sites?
It’s not abouttechnology..
It’s still about people (right?)
Online marketing Activities
Website
Exposure / Listings /
Directories
Back Links / connections
Search Engines
SEO/SEM
Conversion / Sales
Direct marketing
Resources / People
Social Media
Goals
Targets
Objectives
Resources
People
Budget
Time
Audience
Identify
Build
Engage
Tools
Platforms
Customisation
Content
Creation
Engagement
Management
Evaluation
Measurement
Reporting
Social Media Planner
10 smart uses for social media
#1 News, updates and information
#2 Competitions
#3 Offers and sales promotions
#4 Go Behind the scenes – be Human
#5 Event information
#6 Research
#7 Advertising
#8 Customer service and feedback
#9 Product Development
#10 Be open 24/7
Developing our ‘Social media’ voice
1. Talk like a person – not a brochure
2. Sound like your business and yourself
3. Add value to the discussion
4. Work out when you need to respond and when you don’t
5. Sign off personally when multiple people post - Todd
‘Social media’ voice Tips
Use first names – ‘Thanks for your question Laura…’
Speak in the first person – ‘I / We have looked into this for you…’)
Be courteous and friendly– Hi Steve, thanks for the note…
Thank and acknowledge people for sharing the message or for compliments
Things to avoid
• Selling and shameless promotion• Negativity• Slow responses / No responses• Asking questions without replying• Over posting• Talking about yourself all the time• Fake answers• Arguments• Not setting a time budget for yourself
Managing &Evaluating
Social media recap – TO DO LIST
1. Set your objectives
2. Pick your platform
3. Create great content
4. Engage in multiple ways
5. Budget your time
6. Evaluate and change
7. Enjoy the experience
www.actdigitalenterprise.com.au
www.threesides.com.auwww.Facebook.com/threesideswww.Twitter.com/threesideswww.slideshare.net/threesideswww.pinterest.com/threesidespins
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