Social Media & Employee Engagement

January 16, 2014

Presented by: Jason Therrien

agendageneration cthe auditreputation managementsocial engagementsocial integrationlending a hand with recruitmentsocial media policies

who is this guy?@jasontherrien

thunder:: who?

generation CConnectedall agesmedia consumption changesMovement from a knowledge economy to a social one

#headsdown culture

Content Touch Points

2009

Content Touch Points

2013

Decision making path: New Model

Initial Consideration

Purchase

Post purchase Experience

Ongoing Exposure

Active EvaluatingInformation gathering, shopping

the audit brandexecutives recruitersthought leadersinternal influencers

reputation management

your audit ability to listenworking with social, web, search internal owners the importance of engagement as a proactive approach

listen

SalesSales

R&DR&D

MarketingMarketing

HRHR

AccountingAccounting

OperationsOperations

ShippingShipping

Customer ServiceCustomer Service

LegalLegal

CommunicationsCommunications

ManufacturingManufacturing

engage or witherCOPEsometimes it takes a culture shiftphysically show engagementcapture your culture visually in order to shareshow the numberssupply your executives, thought leaders & influencers content

but! think about delivery

What do you want to look at?

engagement takes many forms

social engagement advantages

instant measurement & success trackingutilityspeediteration

social engagement tacticscause marketingrecognitionvisualize the culturecreate an editorial calendarconsider a hashtag

integrate don’t make it an afterthought support all internal engagement initiatives with social media

lend us a hand!recruitment through a lending handare employees, teams, departments encouraged to share opportunities?if they're not following / given a reason to follow, then it’s harderget them during the onboarding to bake it into the culture

social media policywho’s looked at it in the last quarter?guardrails heads-down generation

if I were in your shoesconduct an auditstake your internal claim in reputation managementengagement with everything! integrate & don‘t let it be an afterthought crowdsource your recruitment efforts revisit your social media policies

questions, comments, jokes or riddles?

Jason Therrien@jasontherrien

www.thundertech.com@thundertech