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Een social media strategie binnen een bedrijf hoort bij de marketing strategie. Maar aangezien het vooral over conversaties gaat is vaak de vraag wie verantwoordelijk is voor de content, wie mag spreken uit naam van het bedrijf, wie op welke vragen van buitenaf mag antwoorden,... Een social media policy dringt zich op!
Citation preview
Mic Adam
Social Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring
• Market research
Social Media Policies#vlsmm
Agenda
• Social Media Policy Survey Overview (Vanguard Leadership – October-November 2012)
• Steps towards a Social Media Policy
• Social Media Policies made simple
What we know!
Frequency of access
0
1 0
2 0
3 0
4 0
5 0
6 0
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D a ily
W e e k ly
M o nthly
N o a c c o unt
(c) Vanguard Leadership – Oct-Nov 2012
What is bound to happen?
And also this...
SoMePol @ companies
1 in 5 (c) Vanguard Leadership – Oct-Nov 2012
Employee Awareness of the SoMePol
(c) Vanguard Leadership – Oct-Nov 2012
Time for a poll!Who has a social media policy?
Social Media Policy
Your idea of a Social Media Policy?
It can be different
Or even better
And one step further...
These times are over... Mostly
Time for a SoMePol
Topics that need answering
• Legal Framework?
• Policy or Guidelines?
• Why do you need a policy?
• Who makes the policy?
• Perspectives of the policy?
• How do you make a policy?
• What needs to be in the policy?
• How do you implement a policy?
First, the legal framework…
• No specific social media legislation
• CAO 81 & 34
• “Wet op privacy – (8/12/92)
• Impact of general legislation
• Labour law
• Privacy law
• Intellectual property law
• Other laws (slander; stalking; etc.)
Guidelines or Policy
• Policy is official and enforceable
• Control legal burden
• Cover HR items
• Identify risk
• Guideline is a suggestion and not enforceable
• Communication piece
• Motivate and inspire users (ambassadors)
• Create positive frame of mind
Who contributes to the policy? And Why?
Marketing HR IT Legal Mngt Team Employees Unions
How to create a social media policy?
• Social media policy creation software
• http://socialmedia.policytool.net/
• http://socialpolicygenerator.com
• Social media policy examples
• http://socialmediagovernance.com/policies.php
• Write one your own
How Long Is your SMP?
6%
56%
38%1 page
2-3 pages
4+ pages
(c) Vanguard Leadership – Oct-Nov 2012
Social Media Policy/Guidelines35+ areas of interest
W hat content does the SM P focus on?
42,9
32,1
21,4
28,4
10,7
57,1
28,632,1
50
10,7
0
10
20
30
40
50
60
SoMe D
efintio
ns
Overv
iew S
oMe
Company S
oMe A
ccounts
Spokesperson R
uls
Emplo
yee Rule
s
Emplo
yee Guid
elines
Respond Chart
Tips &
Tric
ks
Do's & D
on 'ts
Request access
(c) Vanguard Leadership – Oct-Nov 2012
Anatomy of a good policy
Some examples
Key to success
Roll-out
How were they informed?
40%
20%
18%
16%
6% 0%
Not Intranet post Em ail P resentation Training V ideo
Roll-Out van een Sociale Media Policy
Best Practices
More videos on: http://pinterest.com/micvadam/social-media-policy-video-s/
A good alternative!
Start your Social Media Policy Now!
Need or want to discuss more about Social Media Policies!
@MICADAM
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MICVADAM
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+32 47850 41 35
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