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Social Media Case Study: SunButter

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Social media in action: See how SunButter sunflower seed spread uses a solid strategy and tools like a blog, Facebook page, and Twitter account to turn its fans into advocates.

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Page 1: Social Media Case Study: SunButter
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Page 3: Social Media Case Study: SunButter

Listening

Page 4: Social Media Case Study: SunButter

GOAL = LOYALTY

Page 5: Social Media Case Study: SunButter

Measures of success

•  Positive social mentions •  Interactions with posted content •  Referral visits to website

Page 6: Social Media Case Study: SunButter

Home base

Page 7: Social Media Case Study: SunButter

Outposts

Page 8: Social Media Case Study: SunButter

Listening & responding

Page 9: Social Media Case Study: SunButter

Participating & Storytelling

Page 10: Social Media Case Study: SunButter

No-Stir launch

Page 11: Social Media Case Study: SunButter

No-Stir launch

Page 12: Social Media Case Study: SunButter

Measures of success

•  Positive social mentions •  Interactions with posted content •  Referral visits to website

Page 13: Social Media Case Study: SunButter

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Social Mentions

Page 14: Social Media Case Study: SunButter

Interactions

Q1 Q2 Q3 Q4 Q1

Twitter

Followers

Mentions

Q1 Q2 Q3 Q4 Q1

Facebook

Fans Interactions

Page 15: Social Media Case Study: SunButter

google.com

swagbucks.com

whole9life.com

redriv.com

elanaspantry.com

apps.facebook.com

kidswithfoodallergies.org

simplygluten-free.com

peanutallergy.com

facebook.com

Top Referring Sites – 2011 YTD

Page 16: Social Media Case Study: SunButter

What’s next?

•  More social elements on SunButter.com •  Blogger relationship program •  More opportunities for fans to participate


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