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Social media case study on how Da Milano enhanced overall viewership and interaction with the brand during Diwali with a simple and interactive facebook campaign
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Da Milano, a hub of luxe Italian accessories, presents definitive Italian Couture every season. The products range from Ladies Handbags, Men Handbags, Travel bags, i-pad Covers and other exquisite accessories in voguish styles.. They have stores spread across most of the Cities India & soon plan on covering the entire Asia. Also, recently ventured into selling their designer products via an E-store at www.damilanoshop.com
Diwali Campaign for Da Milano was designed to enhance the overall viewership and interaction for the Brand.
We made sure that the 3 C’s are completely in sync with the Brand Image.
• Concept • Creative • Content
The slides ahead will give you a better idea, as to what we’re talking!
Diwali seemed to be a perfect holiday to catch hold of people (Mainly Women) getting active on facebook. Shopping, exchanging wishes & gifting is the Agenda that everyone has, during this time of the year!
We tried to encash the same, and built a “SEND DIWALI GREETINGS” app via facebook apps. Incorporating a simple liner in the contest, to be creatively completed by the fans –
You are my BAG full of happiness, because………………………….. (As people post Diwali wishes all through the week, we just asked them to post similar Diwali wishes for their friends via Da Milano Diwali App, inclusive of the
keyword, that forms the Brand’s Product USP – “BAGS”
Find out, How we executed the 3C’s
Daily Winners got updated on the Page Tab, to keep the zeal going, throughout the contest
1
Select a Diwali Goodie Bag! As soon as the user clicks on the selected bag.. A sparkle lits up ! And the selected bag appeared in the Message box too.
2
Get creative. Post a Diwali Greeting message for all your friends & family on your timeline, in maximum 100 words, starting with the line – You are a BAG full of happiness in my life, because…………..
3
Send invites to friends to participate & WIN exclusive Da Milano gifts, this Diwali. The more no. of invites, stronger are the chances of winning.
The entire drafted message along with a Da Milano Goodie bag was posted on each one’s timeline as a Diwali Wish.
Winner announcements
tab also came with an
Interactive Follow buttons for other social
Mediums, Twitter /
The Brand has its outlets pan India, therefore the ads were targeted across India
Organic Likes increased on the 2nd day of the contest
& the announcement of 1st set of winners
Organic & paid, both likes shared
almost an equal ratio
12,320 Fans to a post campaign reach of 17,196
FANS
