Social Media By The NumbersThe nicely done Urban Outfitters edition

SCG Proprietary and Confidential 2

US Led Facebook growth in August

2010.

Mexico and India are tied for second.

The average Facebook user has 130 friends.

SCG Proprietary and Confidential 3

Finally! We can sync our MySpace update

to Facebook.

Facebook is suing companies with similar

sounding names. Teachbook is a tartet.

Facebook starts testing “subscribe to” option to keep close tabs on

certain friends or Pages.

SCG Proprietary and Confidential 4

All Twitter apps will use Oauth so they

can’t store your password.

16% of all new Twitter users are starting on mobile (up from 5%

earlier this year).

Mobile usage has gone up 62% in just 4

months (since release of Twitter’s own

iPhone app).

Now over 145 million registered users!

SCG Proprietary and Confidential 5

Check in to any music venue to have a

chance to see the VMAs live. Partnership

with MTV.

MTV and Foursquare partner to create 1st ever cause related badge. STD testing.

Foursquare takes over Times Square.

Foursquare didn’t pay. American Eagle just

likes location services.

Over 3 million registered users!

SCG Proprietary and Confidential 6

BRANDS THAT USE SOCIAL MEDIA AWESOMELYUrban Outfitters

They put a Facbeook Like button on ALL of

the clothing items listed on their website.

They made a giant widget for their homepage that

showed their most Liked items.

When you click Like, it shares it the clothing

item and any comments to your Facebook profile.

SCG Proprietary and Confidential 7

BRANDS THAT USE SOCIAL MEDIA AWESOMELYNew York Times

Implemented the Recommend/Like button to share

stories.

Able to login using your Facebook account

and then see stories your friends recommend.

SCG Proprietary and Confidential 8

Resources

http://blog.twitter.com/2010/08/twitter-applications-and-oauth.html

http://www.insidefacebook.com/2010/08/30/myspace-now-letting-users-syndicate-status-updates-to-facebook/

http://techcrunch.com/2010/08/26/trademark-face/

http://www.insidefacebook.com/2010/09/03/facebook-tests-new-subscribe-to-option-for-friends-and-pages/

http://www.insidefacebook.com/2010/08/31/urban-outfitters-facebook-likes-featured/

http://www.insidefacebook.com/2010/09/02/us-led-facebook-growth-in-august-2010-mexico-and-india-tied-for-second/

http://www.insidefacebook.com/2010/09/01/new-york-times-facebook-login-social-plugins/

http://mashable.com/2010/09/03/twitter-registered-users-2/

http://mashable.com/2010/08/28/foursquare-times-square/

http://mashable.com/2010/08/29/foursquare-3-million-users/

http://mashable.com/2010/08/31/foursquare-mtv-std-testing/

http://mashable.com/2010/08/30/mtv-moonman-badge/

Slide 6

Slide 2

Slide 3

Slide 4

Slide 5

Slide 7