Schedule8:00 am Check In/Light Breakfast

8:30 am Welcome/Introduction

Tyler Dabo

Publisher, Utah Business

Magazine

9:00 am Adobe’s Journey: >From Social as

an After-Thought to an Integrated

Social Business Framework

that Scales

Cory Edwards

Head of Social Business

Center of Excellence, Adobe

10:15 am From Compelling Content to Social ROI

Nicholas Giustino

Head of Social Media,

ThomasARTS

11:15 am Break

11:30 am Strengthening Your Reputation

Through Social Media

Paul Staten

President/CEO, Reputation Builders

12:00 pm Lunch

1:00 pm Distribution of Content Across Key

Social Platforms

Natalie Pino

Integrated Marketing Specialist,

Progrexion

2:15 pm How To Build & Develop An Engaging

Social Audience

Zach Mangum

Co-founder, GroSocial

4:00 PM Event Close

Presented by Sponsored by

Cory EdwardsCory Edwards is head of Adobe’s Social Business

Center of Excellence responsible for strategically

integrating social media principles into the fabric of

Adobe’s business. His team is focused on social

governance, measurement frameworks, and broader

social enablement within the company as well as the

identification of opportunities to innovate and pilot new

social business programs. Prior to Adobe, Cory was

director of social media at Dell managing its online

reputation and influencer initiatives.

Cory teaches on the side as an adjunct professor at

Brigham Young University in Provo, Utah. He has a BA in

Public Relations from BYU and an MBA from the W.P.

Carey School of Business at Arizona State University.

Nicholas GiustinoSocial media is the way to grow an online brand and it takes

creativity, passion and consistency to keep a client’s vision moving

in the right direction. As the Social Marketing Manager for

ThomasARTS, a fast growing marketing communications agency,

Nicholas Giustino has a deep understanding of integrated

marketing campaigns and has achieved tangible results for his

clients. Social media is the portal in which companies

communicate directly with their customers and it is important to

monitor. He is responsible for thoroughly understanding his clients’

products and services to best strategize social media messages

and interaction.

His experience in graphic design at the Morgan Library and

Museum and account management ThomasARTS enables him to

see the big picture as well as the day-to-day details. He is a

maverick and contributes new ideas and suggestions to his clients

and agency team. Graphic design experience gives Nicholas a

creative perspective. As an account manager, Nicholas was the

go-to person for the production status and schedules for client

projects, in-progress management.

Paul StatenPaul has been involved in marketing and advertising since

the beginning of his professional career in 2004. He is a true

entrepreneur at heart, starting and operating 4 businesses

with his first being a computer support company founded in

2007. Social Media has been an important part of his life and

career. He has managed many campaigns himself and now

operates a team that executes social media plans to

perfection. When you meet him, he is likely to show you

pictures of his wife, beautiful 16 month old identical twin girls

and his 3 ½ year old son.

Natalie PinoNatalie currently serves as the Integrated Marketing

Strategist for Progrexion Marketing. Natalie has been with

Progrexion Marketing for two years and runs all Social

Media Marketing channels for Progrexion, Lexington Law

Firm and CreditRepair.com. Natalie works extensively

with the development of content marketing and is a key

member of the Strategic Content Marketing Team. Natalie

holds a degree in Broadcast and Electronic

Communication Arts from San Francisco State University.

Zach MangumZach Mangum cofounded GroSocial in 2010 and served

as its CEO from inception up until the company was

acquired by Infusionsoft in 2012. Zach has provided

social media marketing services, technology, and

consulting to thousands of businesses worldwide with a

particular emphasis and specialty in helping small

businesses and startups. Zach currently serves as the

VP of Social Products at Infusionsoft and oversees the

GroSocial social media marketing product team in Orem,

Utah. Zach received a B.S. in Finance from Brigham

Young University in 2007.