Social Media Best In Class Presentation

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    09-May-2015

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Best In Class presentation given at the end of a summer internship at WonderGroup, a full-service, strategic 360 degree digital advertising agency. Presentation given by Mia Carosi and Chelsea Clements.

Transcript

<ul><li>1.<ul><li>BEST IN CLASS&amp; </li></ul></li></ul> <ul><li>FUTURE OF SOCIAL MEDIA </li></ul> <ul><li>August 17, 2009 </li></ul> <p>MIA CAROSI CHELSEA CLEMENTS 2. This is Now Agency: We Are Social Launched September 2008 3. </p> <ul><li>Zeitgeist</li></ul> <ul><li>[tsahyt-gahyst] nounGerman . </li></ul> <ul><li>The spirit of the time; general trend of thought or feeling characteristic of a particular period of time </li></ul> <p>4. </p> <ul><li>SUBMIT YOUR OWN DEFINITION OF NOW </li></ul> <p>5. START </p> <ul><li>art</li></ul> <ul><li>design</li></ul> <ul><li>fashion</li></ul> <ul><li>photography</li></ul> <ul><li>music</li></ul> <ul><li>cinema </li></ul> <p>6. 7. 8. </p> <ul><li>40,000 images and videos submitted </li></ul> <ul><li>2nd biggest sponsored group on Flickr </li></ul> <p>9. </p> <ul><li>150 blog posts</li></ul> <ul><li>1,050,000 Europeans </li></ul> <ul><li>Red Dot AwardInternational Product Design </li></ul> <p>FORD FIESTA 10. But not everyone was happy 11. Now car companies are trying to get free photos from Flickr members? </p> <ul><li>free advertising </li></ul> <ul><li>contribute work without some reciprocal value </li></ul> <ul><li>performing jobs for free </li></ul> <p>12. 13. = FiestaMovement.com 14. </p> <ul><li>TRAVEL</li></ul> <ul><li>TECHNOLOGY </li></ul> <ul><li>STYLE&amp;DESIGN </li></ul> <ul><li>ENTERTAINMENT </li></ul> <ul><li>ADVENTURE </li></ul> <ul><li>SOCIAL ACTIVISM </li></ul> <p>15. 16. 17. 18. * http://www.slideshare.net/chimoose/the-freewheelin-social-media-campaign 19. </p> <ul><li>CREATE</li></ul> <ul><li>BUZZ </li></ul> <p>BUILD AWARENESS DEMOCRATIC AND REPUBLICANNATIONAL CONVENTIONS 20. Invited Bloggers to Join 21. * http://www.slideshare.net/chimoose/the-freewheelin-social-media-campaign 22. * http://www.slideshare.net/chimoose/the-freewheelin-social-media-campaign 23. 24. 25. * http://www.slideshare.net/chimoose/the-freewheelin-social-media-campaign 26. 27. 28. </p> <ul><li><ul><li>10,000 unique site visits </li></ul></li></ul> <ul><li><ul><li>1,500+ pictures </li></ul></li></ul> <ul><li><ul><li>submitted to Flickr which generated</li></ul></li></ul> <ul><li><ul><li>17,000 views </li></ul></li></ul> <p>600+ Twitter followers 400+ Facebook followers FREEWHEELIN 29. </p> <ul><li><ul><li><ul><li>Welovethis innovative program. Cycling is a great fit with NSGAs mission of active lifestyles and Freewheelin concept of sharing bicycles to get around to the various venues at the Games or out into the local community will be asignificant contributionto our sustainability and eco-friendly initiatives that are so important. </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Phil Godfrey , National Senior Games Association President and CEO </li></ul></li></ul></li></ul> <p> 30. </p> <ul><li>FAILED TO CAPITALIZE ON THEIR INITIAL SUCCESS </li></ul> <p>31. 32. Bring SlowDancing Back Doritos BBDO Argentina 33. </p> <ul><li>Make consumers the co-creators of asocial engineeringplan leading to a genuinedialogue about slow dancing </li></ul> <p>34. 35. 36. 37. 38. MEDIA PACKET 39. 40. </p> <ul><li>502,000+ petition signatures </li></ul> <p>250 blogs picked up the subject 320 discos now playing slow tracks 1 slow dancing digital radio station DORITOS 41. 42. Jofferys Beta Test Jofferys Coffee&amp;Tea Company 43. TRAFFIC BUZZ PROMOTION 44. Talked to bloggers&amp;techies in their own language 45. 46. 47. PRE-BETA BUZZ 48. 49. </p> <ul><li>1,500+ blogs participating </li></ul> <ul><li>2,340 results on Google</li></ul> <ul><li>Hundreds of links Comments, responses and feedback </li></ul> <p>JOFFERYS 50. Rewind 51. If you could create a new flavor or coffee, what would it be? 52. </p> <ul><li>herbs and spice highly caffeinated </li></ul> <ul><li>medium extra strong rich floral bold blend aromatic smoothbalancedmild </li></ul> <p>53. COFFEE 2.0 54. 55. 56. 57. PRESIDENT OBAMA: THE SOCIAL MEDIA PRESIDENT 58. </p> <ul><li>$6.5 millin individual online donations totaling to $500 millin raised online through social media effortsfrever changing </li></ul> <ul><li>campaigning. </li></ul> <p>59. </p> <ul><li>MyBarackObama.com </li></ul> <ul><li><ul><li>2 million profiles created. </li></ul></li></ul> <ul><li><ul><li>200,000 planned offline events </li></ul></li></ul> <ul><li><ul><li>400,000 blog posts written </li></ul></li></ul> <ul><li><ul><li>35,000+ volunteer groups made through site </li></ul></li></ul> <p>60. http://www.slideshare.net/socialmedia8/case-study-the-barack-obama-strategy 61. </p> <ul><li>Communication </li></ul> <p>Transparency Participation 62. Obamas New Media Team </p> <ul><li>Macon PhillipsDirector of New Media </li></ul> <ul><li>Cammie CroftDeputy New Media Director </li></ul> <ul><li>Jason DjangDeputy Director for Video </li></ul> <ul><li>Jesse Lee</li></ul> <ul><li>Online Programs Director </li></ul> <ul><li>Katie StantonDirector of Citizen Participation </li></ul> <p>63. 64. 65. CITIZENS BRIEFING BOOK 66. http://www.slideshare.net/socialmedia8/case-study-the-barack-obama-strategy 67. 68. 69. 70. 71. 72. MyBarackObama.com 73. 74. </p> <ul><li>Facebook </li></ul> <ul><li><ul><li><ul><li>6,494,717 supporters,thenumber oneFacebook page </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>1,042,352 members of One Million Strong for Barack Obama </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>255,454 members of Students for Obama </li></ul></li></ul></li></ul> <ul><li>Twitter </li></ul> <ul><li><ul><li><ul><li>898,832 - White House </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>1,940,632 - Obama </li></ul></li></ul></li></ul> <p>OBAMA 75. 76. 77. 78. 79. www.barackobama.com http://casemovies.wordpress.com/2009/06/04/bring-slow-dancing-back-doritos/ http://www.coynepr.com/healthcare/humana_freewheelin.html www.facebook.com www.flickr.com www.freewheelinwaytogo.com http://www.goingsocialnow.com/2008/07/last-week-i-was-quoted.html http://www.ignitesocialmedia.com/future-social-media/ www.linkedin.com http://mashable.com/2009/08/04/augmented-reality-twitter/ http://mashable.com/2009/07/01/obama-live/ http://mashable.com/2009/07/04/obama-social-media-scorecard/ http://mashable.com/2009/06/01/social-media-future-tech/ http://www.mobilemarketer.com/cms/news/advertising/2462.html http://www.searchmarketinggurus.com/search_marketing_gurus/2008/11/barack-obama-the-first-social-media-president.html http://www.slideshare.net/chimoose/the-freewheelin-social-media-campaign http://www.slideshare.net/socialmedia8/case-study-the-barack-obama-strategy http://www.slideshare.net/wearesocial/fords-european-social-media-campaign-for-the-fiesta-1435103 http://www.socialmediaexplorer.com/2009/01/12/social-media-case-study-humanas-freewheelin/ http://www.switched.com/2009/01/21/obama-team-revamps-whitehouse-gov-starts-crowdsourcing/ http://www.techdirt.com/articles/20090519/1030204931.shtml http://thefuturebuzz.com/2008/06/03/case-study-building-buzz-blogosphere-joffreys-coffee/ http://www.thenation.com/blogs/state_of_change/410988/obama_announces_white_house_internet_team www.twitter.com www.whitehouse.gov http://www.slideshare.net/wearesocial/fords-european-social-media-campaign-for-the-fiesta-1435103 80. </p> <ul><li>Special thanks to the following people for great kickoff ideas and discussion: </li></ul> <ul><li>Erica Minton - WonderGroup </li></ul> <ul><li>Alisa Pitocco - WonderGroup</li></ul> <ul><li>Alyssa Mayer Travers Collins </li></ul> <ul><li>Michael E. Rubin - Empower MediaMarketing </li></ul> <ul><li>Jason Falls Social Media Explorer </li></ul>