Social Media and Press Release

Mohan- Writing Sample 2

The purpose of this assignment was to take a set of 35 facts about a fictitious cookie company and write a press release and a social media release.


For more information, contact: Maureen Mohan 314-799-7260

Email: [email protected]

MOM’S COOKIES BEGINNING FRANCHISE OPPORTUNITIES AFTER 85 YEARS IN ST. LOUIS

ST. LOUIS, April 1, 2012- Mom’s Cookies is opening up franchise opportunities to

entrepreneurs around the country. When John Smith became head of Mom’s after his family

bought he was looking to create a nationwide brand that can be enjoyed by families all over

America. The company expanded into web-based ordering five years ago and now makes up

over half of its gross sales. This success proves that the nation is ready for a Mom’s close to

them and gives franchisees a mature and strong business to build on.

“Mom’s has decided to expand and offer franchise opportunities to entrepreneurs around

the country. The success of the web-based business proves that the nation is ready for a Mom’s

close to them and gives franchisees a mature and strong business to build on.” said head of

Mom’s Cookies, John Smith. “This opportunity allows business owners to create a mom and pop

feel with a store that lets customers experience a 1930’s cookie store.”

Known for its Irish Raisin Cookie, Mom’s has been located in North St. Louis since it

opened. The new franchise locations will mirror the original shop which still looks as it did in

1928, giving a unique shopping experience to customers. Franchise locations will be located

either in malls or as stand alone stores, in addition to its famous cookie Mom’s also has a variety

of gourmet snacks and gifts for its customers. Recently Mom’s partnered with St. Louis based


Ronnoco Handcrafted Coffee to sell quality coffee in the original Mom’s shop, the franchise

locations will also carry Ronnoco Coffee.

Started in 1928 and based in a northern suburb of St. Louis, Mom’s Cookies has a

trademark on its Irish Raisin Cookie recipe. It is privately owned and a leader in independent

cookie companies.

# # #


Contact Information: Maureen Mohan 314-799-7260 [email protected]

MOM’S COOKIES EXPANDING NATIONWIDE AFTER 85 YEARS IN

ST. LOUIS

Will open up opportunities for entrepreneurs to franchise

- Mom’s cookies opened in 1928 and known for its Irish Raisin Cookie. - Web-based section of Mom’s started 5 years ago and now makes up more

than half of the company’s gross sales. - The success of the web-based business proves that the nation is ready for a

Mom’s near them. - Gives franchisees a mature and strong business to build on. - Mom’s offers 7 other types of cookies as well as a wide variety of gourmet

snacks and gifts. - Franchisees will be located either in malls or as stand-alone stores. - The new stores will be modeled after the original giving it the look of a 1928

cookie shop and the customer gets a nostalgic experience. - Jack O’Connell opened Mom’s Cookies in 1928 and named it Mom’s in

honor of his mother. - It has been run by the family until 5 years ago when O’Connell’s

grandchildren sold it to John Smith who has expanded the company into phone and internet ordering and is looking to make it a nationwide brand.

- Mom’s has partnered with St. Louis based Ronnoco Handcrafted Coffee to sell its product in the original Mom’s shop and the franchise locations will also carry Ronnoco Coffee.

The RSS feed offers up-to-date relevant information about the company and franchisees. Subscribers will be able to see current press releases and press

activity. The Twitter page offers more current information and allows potential franchisees to interact with the company.

MORE MULTIMEDIA AVAILABLE BY REQUEST

Press releases and white papers available


“Mom’s combines 21st century marketing and franchising strategies with high-quality products made in the old-fashioned, traditional ways, and we think that’s

the reason for our current success and the success we hope to enjoy in the future.”- John Smith, owner of Mom’s

“The opportunity to franchise with Mom’s is unique in that it allows customers to be a part of the 1928 experience. We are not recreating a 1928 St. Louis cookie shop, but a cookie shop that could have been located on any street corner across

the country”- Jack Jones, VP of franchising

The following links are articles that have been written about the franchise expansion. • Link 1 to story written about Mom’s

RSS FEED TO CLIENT’S NEWS RELEASES

The bottom will include logos for Twitter, Facebook, and DEL.ICIO.US

Business

Social Media and Press Release