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Social Media & Network และ E-Marketing
ปรเมศวร์ มนิศิริwww.kapook.com
TIME’s Person of the Year 2006
Social MediaConversation Media
The Rise of Conversation Media
Creating Many-To-Many Conversations
Social Value
Aggressive
Individualism Competitive
Cooperative
Altruistic
Social movements
Flashmob
Less is MORE
Influencer ?
• Influence (was) attracting attention to yourself
• Influence (is) Providing attention and value to others
RT
Oprah Winfrey 1st Tweet
Oprah Winfrey2,685,072 Followers
Cover Story:
How Twitter Will Change
The Way We Live
is an approach to the management of information that treats human attention as a scarce commodity
Folksonomy Taxonomy
HashTag
- Profile Page- Wall- Newsfeed- Friends, Mutual Friends- Fan Page- Group- Photo!- Video- And more…
The Rise of Crowdsourcing
www.milliondollarhomepage.com
www.mturk.com
Design a Pepsi Can
Global Creative Network
www.ageofstupid.net
650+ people investing total 885,173
http://www.ageofstupid.net/how_to_crowd_fund_your_film
Thank You
@iwhale