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Activism Brands & individuals @kwaichi

Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

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Page 1: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

ActivismBrands & individuals

@kwaichi

Page 2: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

Who is Kwai Chi?

Page 3: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012
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Historical activism

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Brand Imitation

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David vs Goliath

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Page 31: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

Building brands

Page 32: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012
Page 33: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

@kwaichi

Page 34: Social Media Activism Brands & individuals - Excelsior partnership, EMEA Marketing professionals event 26th July 2012

@kwaichi

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Power in the wrong hands

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