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We are a social business communications firm; using social media to engage customers with the brand, and teams within the organisation for efficient business operations.
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Social business communications
SOCIAL MEDIA: A PRIMER
Everyone wants to do it, but no one knows how. And when it’s finally done, there's surprise it's not better.
SOCIAL MEDIA IS LIKE TEEN SEX.
* Avinash Kaushik, Google Analytics Evangelist
… is
Soc
ial
Med
ia??
“It is an online conversation between users”
THE OLD WAY
Buy my stuff!
That stuff is good!
Cool!
Oh …!
Really?
THE NEW WAY
Oh …!
THE TOOLS
• blogs• online chat• RSS• micro-blogs• social networks• forums• photo / video sharing sites• wikis
it's a fundamental shift in the way we communicate.
IT IS NOT A FAD.
who
car
es?
93% of people trust recommendations of friends for purchase decisions.
YOU BETTER.
* Nielsen ‘Trust in Advertising’ report July 2009
> 13,000,000 articles
> 100,000,000 videos
13 hours /minute uploaded
> 27.3 million tweets per day
> 200,000,000 blogs
> 5,000,000,000 minutes spend per user
peop
le a
re
talk
ing
abou
t yo
u !
… are you
listening ?
Social communities are growing
what else can you do ?
Think bigger than marketing campaigns. Integrate social practices into every business operations
Enough with the bull****
wha
t to
do?
Create culture and stories, not campaigns …
Create passionate communities, not a Twitter
and Facebook presence
Dive in … And Listen
Participate ... Show Some Love
ENGAGE
Hint: Sharing is Caring
EXCITED?
And we use social media to engage customers with the brand, and teams within the organisation for efficient business operations.
We are a social business communications firm
* And we Kick Ass, BTW!
Special Thanks
• Marta Kagan (for being so damn cool)• @ thebrandbuilder (for his nice videos)
