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Understanding and Using Social Media
So many people
So many opinions
Is any of it for me?
Sigmund Fidyke IIIwww.octechexec.com
October 2009
What I Will Cover
What is Social Media? New way(s) to communicate Types of Social Media
How do I use Social Media? View, participate, contribute Stay in character Expect no privacy
How do I get started? 6 stages of using social media
What is Social Media?
Online content created by people A shift in how people discover, read, and share
news, information and content Moving from monologue (one to many) to dialogue
(many to many) Changing people from content readers into
contributors and publishers Does not require expensive equipment or a
government-granted license
Types of Social Media
Blogging A blog (or 10) for every subject Twitter (micro-blogging)
Social Networking Facebook, MySpace, Classmates, Friendster, Bebo, Orkut, Hi5 LinkedIn, Plaxo, Xing, cofoundr, naymes
Bookmarking sites Del.icio.us, blogmarks, dogear
Photo / Video sites Flickr, Photobucket, YouTube
Virtual Reality Second Life, World Of Warcraft (WOW)
Groups Google, Yahoo!, etc.
Which Are The Most Popular?
Network Size* (07) Size* (09) Facebook 20 200-250 MySpace 60 125 YouTube 123 views/day LinkedIn 5 45 Twitter 32 World of Warcraft 11.5 Most Everybody Else < 5
*Millions
Facebook Where you spend time with people you know Part blog / part community – much of what’s on your
page is contributed by selected friends You can play with apps and take & share surveys A replacement for email Professional networking – sharing what you’re doing and
posting examples of what you’ve done Businesses – fan sites where people to learn about the
company, follow announcements and find links to the store site for orders
Facebook Fan Site
MySpace
Where you find people & bands and share interests Similar to Facebook: blog & online community Unique focus on music industry Buy tickets to performances, track show dates Focus on being found & seen – and finding & seeing Customize look of your profile pages Beyond music, has a younger crowd than Facebook Businesses can display products and link to store sites
for orders
MySpace Home Page
YouTube
Where you watch & upload videos 14 hours uploaded every 60 seconds YouTube has become an important place for both people
and businesses Share videos of personal interest (vacation, pets…) Share newsworthy videos (events, news, politics) Share videos of personal talents (music, interviews) Share business videos (product demos, pretest ads) Find videos about companies, products, people
YouTube Search Example
Where you make business contacts For professionals only – don’t expect anyone who isn’t in
(or wants to be in) the workforce Start with your work history and go from there Display your information for others to find Find people who know people you want to meet Special interest groups add community feel Different attitudes on who to connect to Various levels of geographic filtering
LinkedIn Profile
Where you follow people you want to know For the ADD in you – microblogging A growing area where new things are happening Create your personal or business brand Advertising is out, unless it’s interesting, fun, & expected Opt-in connections – choose who you want to follow Can be trivial or useful If you don’t like what you see, follow someone else Bing and Google now have real-time access to Twitter
Searches now, more features coming soon
Twitter – Using TweetDeck
Blogging (Web Log)
Where you speak your mind & show your stuff Part diary, part op ed commentary, part real journalism –
all with comments from others Started like Twitter – frivolous, personal journals Don’t do it to make money (though it’s possible) Do it to find a career – show your expertise Do it to share a passion – cars, sports, … Do it to document your life – as long as you like living in
a glass house
Chris Brogan’s Blog
How Do I Use Social Media? Blogging/Microblogging
Show what you know and what you can do Social Networking
Connect & stay connected with others Personal interest (music, shopping, sports, travel)
Bookmarking sites Share web finds Become trusted source of information
Photo / Video sites Share pictures and videos (and search)
Groups Business, personal, special purpose
How Do I Use Social Media? (2)
Regardless of where you go, remember: Be Interesting! Expect no privacy (fatty paycheck example) Stay in character - ALWAYS Watch first and follow the accepted form Do not advertise or ask for help immediately Give first, receive later Alliance partners – help each other
Using LinkedIn
Just a couple of points (way too much said already) Spend more time on profile than on resume Include buzz words for searching recruiters Open your connections to others Try for 360 degree recommendations Keep active!
Change status, join groups, answer questions Stay-connected emails Look for jobs and connections
Using Facebook
Public or Private? (sorry, not a choice) More personal – not direct job search, but
staying connected to others Promote yourself and promote others Post recommendations and thank-yous Create fan page to broadcast thoughts & events Stay on topic Be careful! Especially with photos
Using Twitter
Know why you are on Twitter (brand) Speak to that topic (and keep on topic!) Set expectations, then meet them Create interesting content
Expertise, trends, informed opinions, etc. Keep active Help with viral growth (retweet) Follow others, many will follow you back
Using YouTube
What happens in Vegas, stays on YouTube Be careful with your image or name! Great for research
Companies: CEO interviews & product demos People: learn from their videos
Post your own success stories Proof of success Your product demos
How Do I Get Started?
No classes, no books, just do it 6 stages of using social media*
Inactive – sign up, do nothing Spectator – watch only (lurking) Joiner – join some groups, still read only Collector – have favorites that you follow Critic – comment on what you read Creator – create original content
*Reid Carr of Red Door Interactive
What’s Next?
20 years ago – no Web
10 years ago – no Facebook
Today – Web 2.0 and Social Media, but
mostly doing old things in a new way
Near Future – starting to find new things to
do with this new media
References This PowerPoint: www.octechexec.com My Twitter Feed: sigmund3rd Recommended Blogs on Social Media (they all have Twitter feeds)
Guy Kawasaki: http://alltop.com Chris Brogan: www.chrisbrogan.com Peter Cashmore: http://mashable.com/ Ryon Harms: www.thesocialexec.com Tim Tyrell-Smith: www.spinstrategy.com/ Neal Schaffer: http://windmillnetworking.com/
Lists of Social Media Sites: http://traffikd.com/social-media-websites/ http://www.joe-whyte.com/2007/04/02/looking-for-a-list-of-social-
media-sites-i-have-them-all-here/
