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Social Media is a hot topic at the moment. But how can you use Social Media to help develop and grow your business? How can Social Media be used as an effective marketing tool.
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Introduction
Name: Ian Fergusson
Degree: Marketing Communications
Position: Marketing Executive
Current Social Media Accounts: 6 clients including Generate UK and Donnington Grove
Outline• The Power of Social Media
• Who uses Social Media?– Demographic Shock
• Time is Money
• How to Use Social Media- Online PR- Customer Service- Brand Reputation- Networking
• Social Media & SEO
• Summary
The Power Of Social Media1. China2. India3. United States4. Facebook
YouTube is the Second Largest Search Engine
1 out of 8 couples in the US who got married, met via Social Media last year
80% of companies are using LinkedIn as a primary tool to find employees
Demographic Shock
There has recently been a big shift in the amount of 45-54 users on both Facebook and Twitter
Bebo is the most youthful social media platform
Linkedin has the most 55-64 year olds as well as having the most B2B brands present
Facebook and Twitter’s demographic is surprising similar
Understanding Value
TwitterBlog
MySpace
• Measure the value of your time spent on Social Media
• Set out clear achievable objectives
• Analyse growth and traffic
• Use questionnaires and surveys to find the effectiveness of your campaign
Time Management• Social Media can fit around your business life
• Use Social Media Tools to help you save time
• Post one bit of content onto a multitude of platforms
How To Use Social Media?Online PR
• Update News
• Events
• Promotions
• Social media can be a faster and more affective than traditional PR
• Crisis PR can be dealt with before the situation snowballs
• Events can be marketed right up to the day as well as the event being broadcasted via Social media
• Promotions can run for certain periods during the day with vouchers being handed out specifically to Social Media Users
Customer Service
• Live interaction with your customers
• Instant help with issues
• Dissolving problems
• Finding unsatisfied customers
• An open forum for discussion
Brand Reputation
• The look and feel of your account• Your brand personality• Integration with traditional branding
Networking• Local businesses
• Industry Leaders
• Suppliers
• Customers
• B2B
• Managers/Directors
Social Media & SEO•The relationship continues to grow between Social Media and Google
•Social Media has fantastic PR (page rank) for Link Building
•Encourages people to spread links to your website
•Google is embracing Social Media as a form of search
•There are already sites specialising in Twitter searches
•Twitter Search Engines are rapidly growing
•News is hitting Social Media Platforms before sites such as the BBC
•Use hash tags and @’s to get recognised on Twitter Search Engines
The Snowball Effect
• Don’t be afraid to start small
• Test the waters before you invest
• Be patient
• Growth takes time
Summary• Integrate promotions and special offers
• Define a target audience
• How can you turn a print concept interactive?
• Gain feedback of a campaign from customers
• Be creative and innovative
