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Which social networks should you be on?
soda pop is from brand to brand and so Social Media is.
Start small and find your footing
How exactly do you choose? Time
How much time can you devote to a social network?
Once you get going, tools like Buffer can help you save a bit of time.
ResourcesWhat personnel and skills do you have to work with?
Pinterest and Instagram require images and photos.
Google+ emphasize quality content
Do you have the resources to create what’s needed?
KnowledgeWhat will be the learning curve for you for a given social network?
Your audience Where do your potential customers hang out? some insight:
Facebook and Pinterest are more popular with women
LinkedIn is more popular with men
Facebook, Twitter, and Instagram are popular with the 18-29 age group
LinkedIn and Pinterest are more popular with those with advanced education
Twitter, LinkedIn, and Pinterest are popular among those with higher income
always test everythingyour customer personas don’t fit with (適合) a particular network
The most popular social networks, by active users
Will more users mean more competition for attention?
Are your customers on the network?
Does the network fit your demographic?
Does your industry have a presence?
Which social networks can users not live without?
Does it make sense for me?
Is it something I can easily fit into my life?
Do I have time to do it? How to make a great first impression
Can you tell a beautiful, professional social media profile when you see it?
Profiles typically elicit a visceral reaction from us
you never get a second chance to make a first impression
Here's a quick checklist about all the parts you'll want to consider:
Username
About/description Location URL Profile picture
Cover photo Seed your account with a 5 to 10 posts
If your brand was a person, what kind of personality would it have?
If your brand was a person, what’s their relationship to the consumer?
Describe in adjectives what your company’s personality is not
Are there any companies that have a similar personality to yours? Why are they similar?
How do you want your customers to think about your company?
guideline for tone of voice:
Voice is a mission statement. Tone is the application of that mission.
Here is one of three pillars we created for a kids’ teaching resources site:
Here is one of five guidelines we created for a college in California:
1. Set a benchmark
2. Test something new 3. Did it work?
Images are ideal - almost all the time.
How to learn what went right?
Scheduling is the secret weapon for consistent, excellent sharing, day after day
Engagement is a great balance for automation
Social media management can be a full-time job
social media marketing can still take 10 or more hours every week.
Crazy fact: We’re on social media for 3.6 hours every day
4.2 hours per day – age 35 and under
3.1 hours per day – 35-49-year-olds
2.8 hours per day – age 50 and over
Curating, crafting, posting, and scheduling all fit within a common task of content
Measuring, analyzing, planning, and experimenting go hand-in-hand with growth
Responding, listening, engaging, and helping seem to fit with community
Spend 30 minutes to queue a day’s worth of epic content
How to spend the 30 minutes:
5 minutes collecting stories 15 minutes reading 10 minutes composing
and scheduling
Spend 30 minutes to find and clone what’s working well
How to spend the 30 minutes:
2 minutes measuring stats
15 minutes analyzing stats
3 minutes planning experiments
10 minutes implementing experiments
內容連結：https://blog.bufferapp.com/social-media-time-management
Spend 30 minutes to listen, engage, and deliver happiness
How to spend the 30 minutes:
5 minutes to check your mentions
5 minutes to check your notifications
15 minutes to respond to questions and seek out VIPs
5 minutes to delight and be human
Start by resharing your most popular content
reaching people who may not have seen the content before
What does your best use of 30 minutes look like?
