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My slides for a guest lecture at Lessius, Mechelen.
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Social Media 101Clo Willaerts
Lessius Mechelen - Bedrijf en Communicatie
Mechelen, 17 Nov 2010
About.me/clo
OBSERVATION
CONVERSATION
CONVERSION
INNOVATION
Social Media Scan - Social Sentiment Mapping
Trainings - Consultancy
Social Media Campaigns
Social Media Plan - Nurturing - Clipping Service
Pleasestop confusing social media
with social networks
Social networks• connecting• contacts• profile page
• relationship is mutual (≠ social media)
• E.g.: Facebook, Netlog, Skyrock, LinkedIn and Hyves
Netlog
Netlog
Skyrock
Hyves
Social media• media• pubishing• sharing
• relationship is non reciprocal (≠ social networks)
• E.g.: Facebook, Twitter, Flickr, YouTube and blogs
Flickr
YouTube
blogs
