1. iGo2 OverviewiGo2 Group Pty Ltd Providing you smart integrated responsible social business solutions

2. Agenda The Power of Social Media Who is iGo2? iGo2 Solutions Bunnings Warehouse Partners Customers Founders of iGo2 Group 3. The Power of Social Media Social Media is disruptive Social Media is dynamic Social Media changes everything for a business Sales, Marketing, Service Human Resources Product Management Channels Processes Organisational Models 4. Who is iGo2 Group? iGo2 is a Social Business product and services company. iGo2 helps organisa9ons like yours leverage the power of Social Media and Networks through relevant, focused and business oriented solu9ons. We assist to connect you with your markets and customers; convert your social data to business intelligence and manage your Social Media presence for maximum impact. Whether your business is already ac9ve in Social Media but needs to do it beEer or whether you are just star9ng out, iGo2 can provide everything from consultancy to a complete tailored solu9on. A holistic approach to Corporate Social Media All members are Certified Strategists in Social Media Utilise proven methodologies for : Social Media Assessments Social Media Strategy Development Social Media Programs and ROI Channel Empowerment through Social Media 5. iGo2 Focus AreasStrategy : formula9ng policy and strategy through researching your brand, customers, partners and compe9tors Tac9cs: building your social presence and integra9ng to your business processes; training and empowering employees and partners. Intelligence: monitoring, collec9ng, and analyzing social data to make informed and agile business and policy decisions. Tools: delivering, installing, suppor9ng and integra9ng best of breed products for u9lising the social web 6. Social Media Monitoring Services All social data streams Drilldown analysis Sentiment analysis Comparative Analysis Drilldown to influencers Drilldown to sources Slice and dice Periodic reporting weekly, bi weekly, monthly, real time 7. 10 Days @ Bunnings 8. Demographics 9. Buzz Graph reects key words All Channels 10. Key Conversations Key Conversa9ons All Channels 11. Sentiment 12. Sentiment: Negative Nega9ve Conversa9ons All Channels 13. Sentiment: Positive Posi9ve Conversa9ons All Channels 14. Top Brand Influencers: Twitter Most Inuen9al In TwiEer Detailed analysis of @rebeccamezzino on next slide 15. Who is Rebecca? 16. Top Brand Influencers: Most Inuen9al Blogs In Blogs 17. Top Brand Influencers: Forums Most Inuen9al In Forums 18. Top Brand Influencers:Traditional News Most Inuen9al In Tradi9onal News 19. Bunnings versus Competitors 20. Bunnings by keyword Examining Bunnings data by keywords Sta = sta OR assistant OR help OR service 21. Examining Staff conversations Examining Bunnings data by Sta Sta = sta OR assistant OR help OR service All Channels 22. Brand Profanity in Facebook 23. Brand Profanity in Twitter 24. Youtube (Bunnings & other) 25. Deepdive Youtube Planking 26. 10 Days @ Mitre 10 27. Advice for Bunnings Start Listening Assess and Research Social Channels (8 pointFramework): Develop SWOT Develop Social Strategy and business case Implement Social Tactics within Managed Community Participate Develop owned Social Community 28. Assess Monitor Strategise Business FrameworkiGo2s 8 Point Social Social Protect Business Create Framework Engage Par9cipate Share 29. The Social Ecosystem Wikis Par6cipa6ng Listening, establishing reputa9on (Im one of you) Managed Listening, suppor9ng, building reputa9on, marke9ng External Communi9es Owned Closed Network Listening, suppor9ng, building rela9onships, collabora9ng Example: customer communi9es Internal Example: channels, members Communi9es Example: Intranets, communi9es of prac9ce Copyright 2011 Telligent. All rights reserved. 30. Different Objectives Social Networks Online Communi9es Rela9onships Business Objec9ve Primary Purpose Primary Enabler Common Ac9vity Rela9onships 31. Customer-Driven SupportDeliver beBer customer service experiences Deliver support to customers wherever they are, at any 9me Iden9fy dissa9sed customers quickly and take ac9on Simplify online search while improving SEO Increase support eciency & scalability Increase agent produc9vity with community-generated content Communicate service updates in real 9me across channels Empower super users to deliver help to peers online Advance product idea6on & monitor service performance Crowd source ideas and acknowledge customer contribu9ons Uncover vola9le topics and measure sen9ment Monitor the impact of employee engagement 32. Many Social Tools Available TodayAuthor(s) write ar9cles Variety of people edit the content of Users comment to author a single piece of content Engagement focus: On the author Engagement focus: On the content Individually, these tools do not equal community Variety of people publish comments Individuals publish les, picture, or on specic topics or ques9ons video for users to comment on Engagement focus: On the topic Engagement focus: On the media 33. Bunnings Communities Enable Relationships Owned Communi6es Regular interac6on among members who are united by a common interest allows for rela6onships to be formed Member to Member Collabora6on 34. Potential Value of Social Intelligence Crisis Management Reputation Management Project Monitoring Improve customer service Competitor intelligence Partner intelligence Improve product and service development Improve target marketing Grow revenue Deflect costs Improve Customer Loyalty Policy or initiative review 35. Our Partners 36. Our Customers 37. The Founders of iGo2 Group All Cer4ed Strategists in Social Media All have more than 20 years business experience in IT and industry iGo2 Group Pty Ltd Providing you smart integrated responsible social business solutions