Social Influence Systems: Social Media Asia Pacific

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    01-Sep-2014

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Social media Asia Pacific - Social Influence System is more than Social media marketing. Communicators know that social influence is changing how they do business and reach customers. Zombie Social Media: Social Media Marketing can be successful but often campaigns arent optimally executed because theyre: Treated as one-off campaigns Not aligned to comms goals and ROI is questionable Not integrated into regular workflows Decision hierarchy murky Infrastructure not built to support or amplify campaigns - Audience media habits arent understood Social media Asia Pacific

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