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How can you influence your customers so that they in turn influence others to become your customers? Delivered as a Pecha Kucha presentation by Carol Morgan Cox at Orlando, Inc.'s B.I.G. Summit on November 18, 2010.
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By Carol Cox
Influence = Bribes?
Influence = A Story
www.newmansown.com/ourstory.aspx
Influence = Love
Influence = Evangelists
Influence = Word of Mouth
Influence = Social
Influence = Engagement
Social Browsing
Facebook Dominating Display Ad Market
… And Making It Social
40 Courses
Good Influencer = Credibility
Good Influencer = Bandwidth
Finding Your Influencers:SocialMention.com
Finding Your Influencers:Twitter Tools
Finding Your Influencers:Ask Your Customers
40 Courses
Influencing Targets
Relevance Timing
Alignment Confidence
What Types of Customers Do You Have?
http://www.forrester.com/empowered/tool_consumer.html
Encourage Community
http://www.realwomenofphiladelphia.com
Social Influence2
Thank you!
Carol Cox
Twitter: CivicLink
InterMedia4web.com Full Sail University
