Upload
yappergirl
View
233
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Nonprofit leaders gathered to learn how to engage supporters through social media and crowdfunding. All the answers are in here...
Citation preview
Social Fundraising
Silicon Valley SCORESuzanne OehlerSeptember 23, 2013
www.youtube.com/watch?v=7s22HX18wDY
Why Is It Important to You?
• Stay connected with followers/supporters
• Build brand following• Create a movement
• Grow funding
YouTube Freebies for Nonprofits• Google Adwords• Donate button • Call to Action overlays• Community forum• Live Stream• Video Annotations
Who are you?• Your mission• Why do you matter? • What do you stand for?• Who benefits? • Why get involved?
Reflection & Exercise:Who are you (dawg)?
Your Face on Facebook
Avatar
Cover photo
About Allow fans to • Comment• Post photos• Post videos • Tag photos
Website Direct
Social media
Website
Google+
YouTube
…and Keep a Direct Link
Know Your “Tribe”
Modern Family Season 20 11:25
Followers
Partners
Beneficiaries
StaffBoard members
Reflection & ExerciseWho are they?
Cause
Be a Conversation Starter
• Cause sector photos/videos• Questions/challenges• Stats and studies• “Share” other Facebook
posts• Your photos, videos,
stories, milestones, events
A Case for the Arts in School
“Garage Video”: Everett for the Arts
• 2,100 people voted• 36% Facebook follower increase• $25,000 grant• 50,000 students
http://youtu.be/REYDvs3Vcag
Rokia’s Story
Statistics Story of Girl Story & Statistics$0.00
$0.50
$1.00
$1.50
$2.00
$2.50
Giving Level
Source: Harvard Business School & Stanford School of Business
6 Questions to Find Your Best Stories• Volunteer ”What’s the best day you’ve had this year?”
• Board member “What one moment did you know you made a difference through this organization?”
• Teacher/mentor “When did a child teach you something?”
• Founder “What was the moment you decided to start on this mission?”
• Major donor “Why do you give?”
• Social donor “What made you share our message with your friends?”
In the Most Unlikely Places
• 5,233 Facebook fans• $148,412 to date for Second Harvest• 296,824 meals
http://youtu.be/kFWsVakc0AE
Now…Share Your Story
• A person, animal or community who benefited from your organization
• The reason you became part of the cause
CrowdfundingDonation Action
Social Fundraising
Elements of a Crowdfunding Campaign
• Central, sticky theme around ownership• Recruit and empower a “tribe”• Engage and expand your network• “Share-able” marketing messages• Reinforce and appreciation effort
Case Study
Sticky Theme
Empower Your Tribe
Engage and Expand Network
Marketing
Appreciate
Make the Time• Designate admins• Brainstorm sessions• Content calendar• Tools
Reflection & Exercise
How can you build your fundraising campaigns into
your social media plan?
• Post 1x/day• Comment/share
1-5x/day• x new followers/month• # of likes, comments,
shares• Test new ideas• Fundraising revenue
Capture Goals
Using Facebook Insights
Measure Your Facebook Campaign
+ Live: Staff and volunteer interviews
Website: Google analytics
Email: Analytics
Facebook.com/YapperGirllinkedin.com/in/suzanneoehler@YapperGirlSaysSuzanne Oehler
Suzanne OehlerSpeaker, Consultant
& Author of the Yapper Girl blog