Make your appMake your app social: 10 social: 10 lessonslessons from SlideSharefrom SlideShare

Rashmi Sinhawww.slideshare.net

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Presentations are hard to share Presentations are hard to share

Large-scale sharing like pictures/video

Office 2.0?

Large-scale sharing like pictures/video

Office 2.0?

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on slideshare...on slideshare... Users drive navigation (tags, popularity)

Embeds, RSS, simple urls

Slides as microcontent

Mash up slides with audio

Users drive navigation (tags, popularity)

Embeds, RSS, simple urls

Slides as microcontent

Mash up slides with audio

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What people share...What people share...

Cartoons Sermons Mother’s day cards

Love Songs

Talk slides

Images of womenPaintings Standalone lectures

Activism Lesson plansMovie reviewsHumor

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SlideShare as anSlideShare as an object- object-based social networkbased social network

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How it works•People connect to each other•Six degrees of separation•“Are you my friend” awkwardness

Social networks as a graph 1) I am linked to ->

-> to you

--->You are linked to her ->

-> to her…

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1) I share my pics ->

-> with you --->

-->You share your pics ->

---> with him

How it works•People share objects | watch others•Connections through objects•Social info streams: emergence of popular, interesting items

Object based social networks (conversations over objects, e.g., Flickr, YouTube, SlideShare)

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10 10 lessons about lessons about social designsocial design

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Forget the ipod!Forget the ipod!

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Give up controlGive up controlThis is messy!This is messy!

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Plant seeds, let Plant seeds, let people connectpeople connect

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emergent emergent social social architecturearchitecture

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1. Make system1. Make system

personally usefulpersonally usefulsolve ONE problem well

Don’t count on altruismthrive on people’s selfishness

solve ONE problem well

Don’t count on altruismthrive on people’s selfishness

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online editingonline editing is is

going to take agoing to take a

generationgenerationOm Malik

FOWA 07, Day One

Om MalikFOWA 07, Day One

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2. Embed it in the 2. Embed it in the social social contextcontext

Individual contributionscan be embedded, collected & mashed-upSimple, guessable URLs for everything

Slideshows > by EventsMusic > by Playlists

Individual contributionscan be embedded, collected & mashed-upSimple, guessable URLs for everything

Slideshows > by EventsMusic > by Playlists

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what kind ofwhat kind of socialsocial do do

youyou want to be?want to be?

a social space or a widget?own a piece of the social graph?play in the facebook playground?

a social space or a widget?own a piece of the social graph?play in the facebook playground?

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3. 3. PrivacyPrivacy is is socialsocialSharing is often in closed circles

Sharing is often in closed circles

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Indexed by Google(everyone/everywhere)

Only me

My friends

My groups

PublicPublic PrivatePrivate

Only in place

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Porous boundary Porous boundary between public & privatebetween public & private

People will share for the right returns. Set defaults to public

People will share for the right returns. Set defaults to public

Privacy settings on Flickr

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4.4. levels of levels of participationparticipation

Everyone will not create!Implicit creation by consumptionRemixing - adding value to others’ content

Everyone will not create!Implicit creation by consumptionRemixing - adding value to others’ content

Source: Bradley Horowitz’s weblog, Elatable, Feb. 17, 2006, “Creators, Synthesizers, and Consumers”

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5. Enable5. Enable socialsocial navigationnavigation

Help people connectLet them feel presence of others

ways to browse: tags, popularity, virality

Help people connectLet them feel presence of others

ways to browse: tags, popularity, virality

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Popularity onPopularity on SlideShareSlideShare

Metric Goal

Favorite & tag Remember stuff, tell someone you like their stuff

Comment Interact with others

View Watch it

Embed Share on your blog

Download Keep it on your desktop

Email Share with your friends

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diff strokesdiff strokes for for diff diff folksfolks

most viewedmost favorited & tagged

most viewedmost favorited & tagged

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Wisdom of crowdsWisdom of crowdsCognitive Diversity

IndependenceDecentralizationEasy Aggregation

Cognitive Diversity

IndependenceDecentralizationEasy Aggregation

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6. Get into a6. Get into a conversation conversation with with

users users Answer emails personally

Monitor blogs, subscribe to RSS

Customer service as user research

Answer emails personally

Monitor blogs, subscribe to RSS

Customer service as user research

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7. The7. The beta beta as theas the market probe market probe get feedback to the real thing

the risk of failure

get feedback to the real thing

the risk of failure

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social sites as social sites as complex systemscomplex systems

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7. 7. LaunchLaunch firstfirst,, refinerefine laterlater

Avoid analysis - paralysis

Look at best practices, take a guess

Put it out there. Respond. Refine.

Avoid analysis - paralysis

Look at best practices, take a guess

Put it out there. Respond. Refine.

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8. Be agile8. Be agileYou don’t know the right answerFail fast to get to the right answerTrack metrics, adjust, change

You don’t know the right answerFail fast to get to the right answerTrack metrics, adjust, change

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Feedback emailFeedback emailPersonal emailsPersonal emails

Blog postsBlog posts

Shadow AppShadow App

Web analyticsWeb analytics

Phone conversationsPhone conversations

User forumUser forum

Slideshows about SlideShare

Slideshows about SlideShare

MetricsMetricsSatisfactionSatisfaction

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10. Most of all,10. Most of all, allow for allow for playplay

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Finally Finally slides athttp://www.slideshare.net/group/future-of-web-applications

find me at http://www.slideshare.net/rashmi