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This case study examines Fuzzy Peach, and the results of a grass roots social media campaign.
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5
Josh Harcus | SayItSocial
Case Study:
Importance of the Impression and how much you are “liked”
What’s the Fuzz about?• Self serve yogurt bar• Frozen Yogurt (froyo)• “Quiet opening”• West coast attraction
coming to the East Coast
Start of the Social Race
(3,379 Likes)3,379 (likes) X 130 (friends)
Possible Leads
5,238 (likes) X 130 (friends)
“Social Media has given the Fuzzy Peach a way to connect with a large number of our fans. We reach our target demographics and have a closer personal relationship with our customers. Which has lead to an increase in ROI.” – Rocco Quaranto, Owner of The Fuzzy Peach
So what?!
ROI?
After•5,238 Likes•3,005 Users/month
Before•3,379 Likes•1,775 Users/month
30% Likes10% Involvement
1. Create Strategy2. Push people to “Like”
3. “Likes” and Impressions = Possible Leads4. #SM = Great Return5. Measure…
Fight for the users!
FIN
Thank you…
Josh Harcus