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Successful social CRM needs a solid basis. Few companies have succeeded in creating the connection between social media activities of their consumers and the other consumer information. Bisnode Inetract's social value solutions shows the truly consumer centric approach to the social CRM.
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UnderstandingSocial CRM reality
BISNODE INTERACT’S SOCIAL CRM SOLUTION
SOCIAL MEDIA & BRANDS IN EUROPE
50% longer consumer lifetime
54% more spending
56% stronger brand connection
Social Media is the new communication speedway
Social Networks
Social Networks Blogs & microblogs
Social Networks Blogs & microblogsSocial Bookmarking
Social Networks Blogs & microblogsSocial Bookmarking Media Sharing
Social Networks Blogs & microblogsSocial Bookmarking Media Sharing Online Reviews
Social Networks Blogs & microblogsSocial Bookmarking Media Sharing Online Reviews User Generated Content
Europe
Turkey
Poland
United kingdom
Finland
Norway
The Netherlands
Spain
Sweden
Belgium
Italy
France
Germany
Austria
84%
92%
90%
87%
86%
65%
85%
84%
83%
82%
82%
80%
79%
74%
10.7
4
1.8
9.7
5
11.3
2.6
2.5
4.2
11
16.6
16.3
SOCIAL MEDIA GROWTH IN EUROPE
60%
94%28%
95% 11%
900 million pages, groups, events...
900 million pages, groups, events...#80 connections per user
900 million pages, groups, events...#80 connections per user#90 content creations per user/month
900 million pages, groups, events...#80 connections per user#90 content creations per user/month> 30 billion pieces of content shared/month
900 million pages, groups, events...#80 connections per user#90 content creations per user/month> 30 billion pieces of content shared/month250 million external web engagements /month
900 million pages, groups, events...#80 connections per user#90 content creations per user/month> 30 billion pieces of content shared/month250 million external web engagements /month#10.000 new websites integrations/day
900 million pages, groups, events...#80 connections per user#90 content creations per user/month> 30 billion pieces of content shared/month250 million external web engagements /month#10.000 new websites integrations/day> 2.5 million websites integrated
21 million Facebook users
33%
16 million Facebook users
20%
46%
29 million Facebook users
60% is based outside the US
60% is based outside the US40% via a mobile device
60% is based outside the US40% via a mobile deviceTwitter usage in EMEA countries increased with 64%
60% is based outside the US40% via a mobile deviceTwitter usage in EMEA countries increased with 64%Spain : increased by 151%
60% is based outside the US40% via a mobile deviceTwitter usage in EMEA countries increased with 64%Spain : increased by 151%UK : EMEA’s biggest single Twitter market, with nearly 5 million users
Once someone has 1.000 followers, the average number of Tweets per day climbs
from three to six.
When someone has more than 1.750 followers, the number of Tweets per day
even rises to 10.
100%
85.3% updates their
status once a day or less
100%
50.4% hasn't updated in
the last seven days
100%
75% of all activity,
users account5%
100%97.4%
of all activity,
users account30%
100%
22% url to website
or blog
100%
44% provides a
location
100%
31% give bio
information
+
+-
Financial value
Socialvalue
AmbassadorsCore Buyers
InfluencersMisers
Creators
Conversationalists
Critics
Collectors
Joiners
Spectators
Inactives
So a person with a high brand and/or category engagement, several profiles in
different social networks and a high network size is the best brand
ambassador.
Analysis of available social information
All social media
Brand mentions on Facebook
Brand mentions in forums
25% users >1tweet
25% users >1tweet 38% users with author name
25% users >1tweet 38% users with author name12% users with first and last name
25% users >1tweet 38% users with author name12% users with first and last name40% users with full name matched with DB
40% more following versus non-identified users
40% more following versus non-identified users
60% more followers versus non-identified users
40% more following versus non-identified users
60% more followers versus non-identified users
40% less meaningless chatter versus non-identified users
Mass Connectors
Mass Mavens
MM MM
MC MC4% 80%
11% 80%
Creators
Conversationalists
Critics
Collectors
Joiners
Spectators
Inactives
URL’s included in the twitter profile
Twitter user names identified
Website analysis
Website analysisBeauty 44%
Family 28%
Fitness 18%
Home 7%Food 3%
Website analysis
Creators
Conversationalists
Critics
Collectors
Joiners
Spectators
Inactives
URL’s included in the twitter profile
Twitter user names identified
Post review, Find it useful, Post tip, Comment on articles, Forum
Coupon, Sample requests, Games
Referrer from, Share to Facebook
Read articles, read blogs, read post reviews, read tips
Very infrequent visitor
Collecting social media information
from campaigns
Collecting social media information
from campaigns
Monitoring identified
consumers
Monitoring identified
consumers
Monitoring identified
consumers
Connecting the dots
WEBSITE Review frequencyVotes Read and shared content Visit frequency Visit length Requested coupons Facebook shares Twitter shares
MONITORINGBrand mentionsCompetitor mentions Category mentions Social media activity Network size Influence scores (eg Klout)
CAMPAIGNS Facebook fan page engagement score Likes and shares from email campaigns Facebook network size Facebook network reach (re-sharing content)
Brand involvement
Reach of network
Ambassadors :Pamper and leveragePamper and maintain
NurtureIgnore
Conversationalists
Critics
Collectors
Joiners
Spectators
Inactives
Creators
THANK YOU
