One out of every six minutes spent online

is on a social network

So communicating with customers across social media is not an option

but a necessity

of social-technology adopters in 2011

believe that they haveto adopt Social Business

or will fall behind

expect an increase inrevenue or sales after

implementing Social Business

BY

However,to communicate effectively with

your customers, you must first communicate effectively with your stakeholders

A Social Business is an enterprise that has incorporated social-engagement processes and technology

across all areas of a business to maximise value and profitability

Why does it matter?Social Business...

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Social media is transforming the way organisations

talkingto customers

are

88% of CEOs think “getting closer to the customer” is the most important factor in realising their strategy in the next five years.

2014

US$4.6 billionthe market for social-enterprise tools,

software and services is predicted to reach

Companies waste 5.3 hours per employee

per week because of inefficient

processes

Two out of three people can’t find

the help they know is out there

worldwide

Higher engagement

= Increased revenue

Socially mobilised workforce

=Increase in

collaboration and productivity

Real-time response and engagement

=More satisfied

customers

Relevant human brand engagement

=Increase in advocates

Transparent knowledge flows

=Empowered workforce

Dynamic communication

=Improved

performance

BUSINESSVALUE

Over 50% of organisations now consider Social Business applications to be imperative

or significant to their business goals

Research by Gallup and others shows that engaged employees are more productive, profitable and less likely to leave. Engaged workforces have an earnings per share 3.9x higher than other organisations in the same industry.

eSocialMedia, 2011 Jive, 2011 McKinsey, 2011 Siemens, 2007

Harris Interactive and Tacit Knowledge Systems, 2003 IBM CEO study, 2008

comScore, 2011 Useful Social Media, 2011 Altimeter Group, 2011

53% 57%

YOU NEED TO BE A SOCIAL BUSINESS

RIGHT NOW

98%

74% 69% 58% 47%

of CEOs say they need to restructurethe way their organisations work

EXEC

UTI

VES

MILLEN

NIA

LS

THE WORKFORCE IS SOCIAL

Increase in social usage over the past two years at work

Use at least one social network

for work

Are often logged into social network at work

Increasedspeed toaccess

knowledgeinternally

Increasedeffectiveness

ofmarketing

Reducedinternal

communicationcosts

Increasedcustomer

satisfaction

52%

82% 58%

45% 50%

70%

So why notsocialise

with them?

A study of 900 US-based execs revealed