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Why does Social Business Matter?#SJSUSocBiz

Daryl Pereira@CagedEther

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Social Business Uncovered

The emergence ofsocial business

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Commerce used to be more personal

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Commerce used to be more personal

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Businesses talk to their customers

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Customers talk to their friends

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What changed?

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But, then came the move to efficiency…

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Mass production processesappeared

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Mass production processesappeared

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Marketing built interest around segments

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Marketing built interest around segments

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Sales process automated and streamlined

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Sales process automated and streamlined

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Business gets social, again…

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Markets become conversations

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Markets become conversations

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Social Business Uncovered

Customers have more points of interaction

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Customers have more points of interaction

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Information drives productivity

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Information drives productivity

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Enable members for social sharing

Talent management and career progression

Leverage social to gain better visibility for SFPA

Build deeper relationships with members

Better collaborate within organization

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Social Business Uncovered

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#SJSUSocBiz