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Guest Lecture to Marketing Management students at Otago Polytechnic, Auckland. Session on Social Business (#socbiz) and Social Media Marketing for services and product brands. (August 26, 2013) Many Thanks to Professor Inna Piven + Freddy Variava, Course Director of Otago for the invitation.
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Social Business
A Competitive Advantage Guest Speaker Presentation at Otago Polytechnic, Auckland
Make Customers Happy
• Why are we in business? What is our purpose? Specific. Measurable. Attainable, Relevant. Time-Bound.
• Build your own funnel. Create your own CX. Consistent. Fun. Genuine. Unique. Memorable. Personalized.
Amar Trivedi #SocBiz
Message > Medium
We (you + me) are the media now, the content ‘is’ the marketing. | Doing > Defining
Amar Trivedi #SocBiz
It’s a ‘C’ out there
• Connectivity
• Collaboration
• Culture
• Context
• Content
• Conversation
• Community
• Creativity
• Commerce
• Cool
• Calm
• Confident
Social Everything - Data, Travel, Sports, Recruitment, Entertainment
Amar Trivedi #SocBiz
SOCIAL BUSINESS
“An engaged, transparent and nimble organisation whose culture and systems encourage networks of people to create business value.” - @ibmsocialbiz | #ibmsocbiz
Social Business Evolution of Social Media
• All about RICE = Relationships. Innovation. Collaboration. Engagement.
• Universal Truth: Relationships drive Business. Think Authenticity. Think #RonR Social Media enables networking, expands reach. | Social Biz empowers customers and businesses, info exchange.
Amar Trivedi #SocBiz
Social Business is a journey. Starts at the top. Starts on the inside.
Amar Trivedi #SocBiz
Social Business
*****
Social is the way to go. Collaboration is the way ahead.
Social Business is the future.
Social is not something you do. It is who you are.
More than tools and technology, social business is about mind-shift and culture.
WE (you + me) are the media now.
The content ‘is’ the marketing.
Social Branding
Employee Engagement
Smarter Commerce
Relationships via SCRM
Greater CX
www.MrSocial1.blogspot.com | Holistic, Integrated, Global, Enterprise-wide #SocBiz Strategy – Internal + External Collaboration
4 Ps of Social Business
Planning Participation Paradigm People
Click to explore the 4 Ps
Amar Trivedi #SocBiz
AGENDA: Social Business To-Do List
Sandy Carter’s (IBM) Agenda for Enterprise-wide Collaboration. Learn more about SocBiz here.
Amar Trivedi #SocBiz
6 Social Business
Success Patterns and how they produce value.
Download the Report
Smarter Workforce = Social Workforce
• Video: Benefits of a Social Business http://youtu.be/GLsWgmoT--w
• Video: IBM Social Business - New Ways of Working http://www.youtube.com/watch?v=VoCwT_uzXtM&feature=share&list=PL8D6DE2136E892B8A
• Video: Predictive Analytics – Memphis Police http://www.youtube.com/watch?v=_ZyU6po_E74&sns=tw
Amar Trivedi #SocBiz
Q&A – Questions ?
Amar Trivedi #SocBiz
• For detailed information on Social Business, visit IBM Social Business • For Infographics on SocBiz and more, http://pinterest.com/TrivediAmar/boards/
Thank You! “Social is the way to go. Collaboration is the way ahead. Social Business is the future.”
@Mr_Madness
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Amar Trivedi
Management Consultant
• Content Marketing
• Social Business Strategy
• Digital Storytelling / IMC
• Business Transformation
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