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SELECTIVE HEARING 1 #6 SIMON KEMP we are social JULY 2013 ACTIVE LISTENING TO FROM

Social Brands: From Selective Hearing To Active Listening

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In this sixth installment of our Social Brands & The Future Of Marketing series, we explore the importance of active social media listening vs egocentric social media monitoring. To read the full story behind this deck, visit http://wearesocial.sg/tag/social-brands, tweet us via @wearesocialsg, or email us at [email protected]

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Page 1: Social Brands: From Selective Hearing To Active Listening

SELECTIVE HEARING �

1 �

#6 �

SIMON KEMP • we are social • JULY 2013 �

ACTIVE LISTENING �TO�

FROM �

Page 2: Social Brands: From Selective Hearing To Active Listening

2 �

Page 3: Social Brands: From Selective Hearing To Active Listening

ACTIVE LISTENING, ACTIVE LEARNING ��

Every day, people share billions of public posts in social media. Each of these posts offers potential value for brands, but most marketers miss this value by only tracking direct mentions of their brands or activities.

3 �

CONTEXT�

Page 4: Social Brands: From Selective Hearing To Active Listening

TODAY: BRANDS ARE MISSING POWERFUL INSIGHTS AND OPPORTUNITIES DUE TO EGOCENTRIC SOCIAL LISTENING �

4 �

Page 5: Social Brands: From Selective Hearing To Active Listening

A DIALOGUE OF DISCOVERY

Just as search engines help consumers find answers to brand queries, so social media listening can help brands answer questions about consumers. Marketers can identify a

wealth of new brand opportunities by actively listening to what people are saying, rather than just tracking what they want to hear.

5 �

DIGGING �

DEEPER �

Page 6: Social Brands: From Selective Hearing To Active Listening

TOMORROW: SOCIAL MEDIA BECOME THE ‘DISCOVERY ENGINES’ THAT POWER ALL ASPECTS OF MARKETING �

6 �

Page 7: Social Brands: From Selective Hearing To Active Listening

SOCIAL LISTENING CAN ADD VALUE EVERYWHERE �

7 �

PRODUCTS!

CUSTOMER �SERVICE!

POS ACTIVITY!

ADVERTISING!PACKAGING!

RECRUITMENT!

Page 8: Social Brands: From Selective Hearing To Active Listening

TO DO: USE SOCIAL LISTENING TO INFORM MARKETING DECISIONS, NOT JUST TO MEASURE YOUR RESULTS �

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Page 9: Social Brands: From Selective Hearing To Active Listening

148�

FIND OUT MORE AT�WEARESOCIAL.SG �

Page 10: Social Brands: From Selective Hearing To Active Listening

WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.�

WE HELP BRANDS TO LISTEN TO, UNDERSTAND,�AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.�

WE’RE ALREADY HELPING MANY OF THE WORLD’S �TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,

DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. �

IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU�TOO, CALL SIMON KEMP ON +65 9146 5356, OR �

EMAIL US AT [email protected].�

FIND OUT MORE AT WEARESOCIAL.SG.�

Page 11: Social Brands: From Selective Hearing To Active Listening

WE ARE SOCIAL �@WEARESOCIALSG �

+65 9146 5356 �[email protected]

WEARESOCIAL.SG �