Social Brands 100

What is asocial brand?

Win-win relationshi

ps

What is asocial brand?

Active listening

Appropriate

behaviour

What isSocial Brands 100?

What we’ve learned so far

2012 Nominees

9%Charity

19%FMCG

13%Travel

9%Retail

14%Publishing& Media

No.1

No.1

Social Brands 100 2012

17%Charity

14%FMCG

13%Travel

9%Retail

Publishing& Media

8%

Social Brands 1002013

CrowdSourced

Social Brands 1002013

CrowdSourced

Social Brands 1002013

Past Nominees

CrowdSourced

Social Brands 1002013

Past Nominees

SocialBakers

Monitoring(UK)

Social KPIs by platform

• Average post engagement rate (ER)• Fan growth• Response rate• Response time

• Video views growth• Subscriber growth

• Channel engagement rate

• Channel Like/Dislike ratio

• Follower growth • Average tweet engagement rate• Total mentions• Response rate• Response time

15%

45%

40%

Oursurvey

715Brands

23Industries

715Brands

23Industries

AUTOMOTIVE • CHARITY • CONSUMER ELECTRONICS CONSUMER

GOODS • COSMETICS & BEAUTY • EDUCATION ENTERTAINMENT •

FINANCIAL SERVICES • FMCG HOSPITALITY • LEISURE •

PROFESSIONAL SERVICES PROPERTY • BUILDERS • PUBLIC

SECTOR

PUBLISHING & MEDIA • RETAIL • SHOPPING CENTRE

SPORTS APPAREL • TECHNOLOGY • TELECOMMUNICATIONS

TRANSPORT AND LOGISTICS • TRAVEL • UTILITIES

Social Brands 100 2013

18%FMCG

9%Travel

5%Charity

16%Retail

11%Publishing& Media

What’s next?

MAY

23

Results:

www.slideshare.com/headstream

@socialbrands100

Facebook.com/socialbrands100

@maeve_os

Thank you