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The Social Media Revolution

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The Social Media Revolution

• Social Media is about people• What happens in Vegas stays on Facebook,

Twitter, Flickr & YouTube• 50% of the mobile internet traffic is for

Facebook, imagine what that means for bad customer experiences

• 90% of consumers trust peer recommendations; Only 14% trust advertisements

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Today’s Goal

• What do you hope to walk away with today?

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Managing your Reputation Online

Personal Branding+

Corporate Brand Indentity

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Personal Branding Exercise

• What do you do? – Answer in 10 different ways. Answers can be

goofy, silly off the wall or serious.

• Tell a story, paint a picture of you on your best day?

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Profiles that gain more followers:

• Include a completed profile with pertinent information about who you are and what you have to offer

• Include links to company websites or personal blogs

• Include photo icons

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Your Words Have Influence

Representation

Responsibility

Respect

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The 10 Commandments

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10 Ways NOT to build your brandbased on William Arruda, The Reach-certified Personal Branding Strategist. www.personalbranding.tv

• Authenticy – know who you are and use that to build your brand

• Take a stand and stand out – strong brands aren’t all things to all people

• Don’t act before thinking – have a plan• Quality over Quantity – build value• Become selectively famous – target audience• Slow & Steady wins the race – integrate

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10 Ways NOT to build your brandbased on William Arruda, The Reach-certified Personal Branding Strategist. www.personalbranding.tv

• Real World Relationships – translate real world to virtual world

• Bring in the right resources – get the best people behind you

• It’s not all about you – Branding is about giving, building credibility by sharing your expertise

• Measure your success – are the right people getting to know you?

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BREAK

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Social Media To Do List

• Login to Facebook, check updates, respond, like, comment, post.

• Login to Twitter, check updates, respond, like, comment, post.

• Login to Linked In, check updates, respond, like, comment, post

• Login to Wordpress, check comments, approve comments, copy link, post to facebook, post to twitter, post to Linked IN

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Maximize Time & Amplify Your Results

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Tame Your Online Social Lifewith Hootsuite

• Online vs. downloadable• Schedule tweets• Monitor all social media in one place• Shorten links and track success trends• Gain insight on influencers

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iPhone/Droid

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Networking

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Who to Follow

• Don’t worry about being famous, be selectively famous:

– Hyper Local – w/in 5-10 miles from your location

– Hyper Industry – Beer Geeks, Foodies

– Nice to know: IHB Demographic – Age 25-55, HH Income $55+, w/in 3-5 miles of IHB Location

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LUNCH

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What is the most important thing you can do on social media?

• Fill the white box (with things that fans/follwers will):

Like

Comment on

Share

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Inspire Loyalty via Iron Hill Social Media Channels

• 4 walls marketing events designed to engage guests and make them a part of Iron Hill.

• Engage loyal fans by providing content for them to act upon, comment on, like & share. Blogs, updates, special coverage & media recognition

• Conversation Marketing – two way street. When a fan gives us feedback it is our practice to respond quickly (w/in 2 biz days), good or bad.

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What to Post

• Translate real world to virtual world– Pics from events in real time– Articles, mentions– Retweet audience relevant info/tweets– Reply– Reach Out

• What to schedule– Daily Features– Upcoming events

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What to Post

• Be helpful, provide news and info people will appreciate

• Recognized your fans and followers for waving the flag

• Ask fans and followers to weigh in, send polls, ask a question, engage

• Build trust by letting your personality or company culture shine through. Be authentic.

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How to Post

• Add links & pics to expand on message– Tell me what I’m looking at– Tell me why you’re telling me– Tell me what you want me to do about it

• Drive People Home

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Right Place Right TimeFrom Vitrue Study

• weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.

• The biggest spike occurs at 3:00 p.m. ET on weekdays.

• Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.

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Right Place Right TimeFrom Vitrue Study

• Fans are less active on Sunday compared to all other days of the week.

• morning posts actually appear to be more effective. Although most posts and comments appear around 3:00 p.m. ET, posts published in the morning tend to perform better than those published in the afternoon.

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Right Place Right TimeFrom Vitrue Study

• The top of the hour (:0 to :15 minutes) tend to see more interaction than other parts of the hour. The second half of the hour (:30 to :45 minutes) is the second most popular time for interaction.

• Learn More: http://mashable.com/2010/10/28/facebook-activity-study/

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5 Scientifically Proven Ways to Get More Retweets

from danzarrella.com

• Tweet Links• Ask for Retweets• Stop Talking about yourself• Tweet about Twitter (facebook 50%/Twitter

300%)

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5 Scientifically Proven Ways to Get More Retweets

from danzarrella.com

• Say New Things– News (almost 80%)– Intructional (about 58%)– Entertainment (about 54%)– Opinion (about 52%)– Products (about 44%– Small Talk (less than 20%)

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Building Content Exercise

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Twitter Shorthand

• # - hashtag – designed to create a search term or trend a topic

• @ - mention – tags a certain user • Shorthand – bad grammer is okay on twitter. – Gr8 = Great– UR = UR– 4 = For– 2 = to

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