http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
The How To Social Media OverviewDigital Space Consulting | 2012
Nobody ever got a job, OR a client sitting at home waiting for the phone to ring. - Me
The lines arent airplanes - they represent the real time, constant flow of data across the worldDigital Space ConsultingCreate. Connect. Engage.Small Business Social Media 101Creating Your Digital FootprintAgendaA little background
Whats this social media thing and why should I care Im not 22
What tools, platforms, and services should I care about
What is my short and long term strategy
How do I create the social media me and build my brand authority
What are the five things I can do today to impact my digital footprint, engage with my customers, and manage my time WaitAbout MeIntegrated marketing firm with over 10 years of direct advertising agency experience (CPG, Travel, Automotive, Healthcare) Extensive expertise in core marketing including:Local search marketing Mobile marketingPay Per Click (Google AdWords) Search Engine OptimizationSocial Media Marketing and ManagementEmail MarketingInsights and Web Analytics (Google Analytics) Marketing Strategy Brand PositioningTargeting/Segmentation
Plus Im a dad, husband, sports fan, and music junkie Oh, and I sat in your spot and used tools like these to build my business...
Nice video but seriously, is it really like that?
695,000 Facebook status updates1,500 blog posts100+ new LinkedIn accounts694,455 Google searches98,000 Tweets 13,000 iPhone apps downloadedThe New Reality.I was suppose to write something witty here
But the reality is thisYour company, product, service, brand, reputation, etc. is now a search result
If companies dont know youre out there, you never get the OPPORTUNITY to be consideredThe Customer Is In CONTROL7 ways you can use social mediaMarket intelligence
Build thought leadership through blogging
Solicit feedbackLinkedIn is a great place to learn what businesses are talking about; Twitter is a great place to learn what businesses are bitching about. Paul Gilllin
The Big 5 of Social Media
The How To Social Media for Business
Hello WorldWhat do I need to do first? Create profiles engage
Become a student of each platformEngage and start conversations offer help and answer questionsMake sure that your profile is updatedShare useful content such as articles, etc. that your target market would valueWrite your profiles for who you are, what youre about, and how you help Include keywords that are relevant to your type of businessOptimize your profiles to let customers, partners, vendors, and maybe some exs find you
But This Stuff Matters As Well A Lot Local search optimizationKeyword strategiesOn-page/Off-page SEO Content creation Engaging in the conversationConvert traffic into leads E-mail marketing Mobile accessibility
Create and Optimize Your Web Site (SEO)Follow these steps:Build your website in WordPressHire a designer from 99designs, eLance, oDeskNext, invest in Search Engine Optimization
ProsGreat long-term ROIHigh ceiling and volumeMore exposure, branding, awareness
ConsLots of work (design/development)Takes a while (6-8 months ~ initial feedback)
13And make sure you understand this..
Anatomy of a webpage (metadata) 14Allow me to illustrate the 80,000 Ft. Google world
Also do this - dominate local search Why you should care 70% of HH use the internet when searching for local products/services 54% of search users have substituted Internet/search for the phone bookOver 40% of all mobile searches have a local intent 26% of local businesses are currently investing in SEMLess than 7% of U.S. businesses have claimed their Google Places listing
How to optimize Claim listings across Google Places, Yahoo Local, and Bing Local Make sure your listing is 100% - Photos/videosInclude product or service keywords in your listing descriptionEncourage your clients to write reviews Bad review are ok (LBLRobot.com)Make sure you are listed in your local phone bookAdd a local number to all directories consistent formatting: 555.555.1212Get listed in the other top local directories (UBL.org) Submit your information to Localeze.com and InfoUSA.com www.getlisted.org see how your business is listed on Google, Yahoo, and other top local search engines
16You Can Also Do This: Pay-Per-Click (PPC) ProsQuick setupHighly measurable / quantifiableLess development resources
Cons More expensiveLower ceiling and volume potentialMay be subject to Ad Blindness
InsightsFastest way to get leadsPrime real estate on search engine results pagesMeasurable ROIBrand Awareness
Resources:SpyFu.comGoogle AdWordsSEO Book17Or This: Dont Be The Messenger Press ReleasesQuick way to boost your rankings in search enginesGet found fast - and found firstHow it works:Create news Upload to PRWeb for distribution via:Major search engines30,000+ journalistsBloggers250,000+ PRWeb opt-in news subscribersPRWeb.com (1.5 million visitors/mo.)Track your resultsHow many people read your releaseWhere it was picked upHow many times it was sharedWhere prospects found you
Resources:Elance.comPRWeb.comWiredPRNews.comTextBroker.com18But make sure you do this - Blog Drive organic traffic Improve search engine visibilityConnect with the 2nd ring and beyond Connect with your networks networkHow it works:Develop content calendarKeyword research - blog about whats being searched Read. Write. Post. OptimizeUpload to blog distribution networks via:Social networks (FB/Twitter)StumbleUpon.comDigg.comReddit.comGoArticles.comEZArticles.comArticleDirectory.com
Resources:TextBroker.comReliableWriters.comDistributeYourArticles.comCopyBlogger.com19Get Social WebsiteCustomer CommunicationBrandExposureWebsiteTrafficSEOUse keyword search monitoring totrack what people are saying about your industry/competitorUniqueopportunity for company to engage with customer in a viral wayPotential can be large,but promotion is an art formValue to your sites SEO limited, but tweets will rank high in search resultsGreat for engaging people wholike your company / want to share their opinionsFacebook brand pages are great for brand exposure;jump start your brand exposure through ad platformTraffic is decent and on the rise thanksto share button, and counters dont expect massive numbers of visitors to go to your siteLittle to no value, asidefrom blogs picking up and featuring your posted linksNot the primaryfocus, but customer engage-ment opportunities are possible by answering questionsEffective for branding anddemonstrating your organizations prowess create authorityUnlikelyto drive any significant traffic to your siteHighpage rank- especially for your company name. That is about it.Powerfulchannel for quickly engaging your customersOne of the most powerful branding tools on the web todayTraffic goes to video, if the goal is to get trafficback to your website add a link in descriptionVery good for building links back to your site because videos rank high
79% of the Fortune 100 are present and listening 20% of Companies are using Twitter, YouTube, Facebook, and Blogs 82% of the Fortune 100 update and engage via Twitter Fortune 100 Companies on average post 3.6 wall posts to Facebook/wk. 50% of the Fortune 100 have a YouTube account - upload 10 videos/mo20So How Do I Build My Brand
All you need is a PLATFORMSocial Media Architecture Ines Hegedus-Garcia: Miamism.com Blogger (Realtor)
Bottom Line: Make a Home Claim Your Social Space Start Engaging
Be findableOffer help and answer questionsShare useful content such as articles, etc. that your target market would valueBecome a student of each platform
23Start Writing Drive GoogleDemonstrate expertise and commitment to your industry, profession, and communityDevelop your personal voiceSearchable forever within GoogleMultiple touch points: RSS, email, on your websiteContent is king!!!!
Top places to contribute LinkedIn Questions & AnswersLinkedIn GroupsYahoo AnswersComment on blogs:Directories: alltop.com, Technoarti.comFacebook postings
24Start Listening Drive Engagement People are using the Internet to talk about your brand and your products are you listening? Listening is easier then you think, and you dont have to buy an expensive monitoring tool to do it, either.Want to know what people are saying about you on Twitter? Facebook? Blogs? Forums? No problem.LinkedIn Signal one of the most powerful sources to find shareable content.
Have A Game PlanCreate profiles (Facebook, Twitter, LinkedIn)Establish a simple one page website (About.me)Post your philosophy, passion, experienceCreate a blog (WordPress, Blogger, Posterous)Tip: Make sure theyre all in your name, or contain your name The key is to make yourself visible on the Internet through your website, by blogging, and via value based use of social media.
Build and develop a personal and professional online brand that reflects your skills, background, passions, experience, and personalityQuestions you should always be asking yourselfWho are you writing for?What is the purpose?What is the call to action?What are you measuring?
What you will be able to doSchedule tweets/Facebook/LinkedIn posts automaticallyManage multiple social profileshttp://hootsuite.com/helpHow to set up accountHow to schedule a messageHow to add a social network profileHow to compose a message
That was a lot.Can we organiz