1 Project Launch _ Sobha Grandeur Marconix Inc © August 2012 All Rights Reserved

Project Launch Activity Case Study

August 2012

Marconix Inc. support@marconix.in

www.marconix.in

+91 – 80 – 645 21 948

2 Project Launch _ Sobha Grandeur Marconix Inc © August 2012 All Rights Reserved

CHALLENGE

Sobha Developers Ltd., one of the largest real estate player in India, wants to create a unique and

focused marketing campaign in order to aggressively create a buzz about there new luxury apartments

and penthouse project Sobha | Morzaria GRANDEUR launch in Bangalore elite market.

ACTION

Marconix Inc. created a highly effective and focused campaign for project launch event. The process

we have identified was mass level personalized one-to-one campaign.

Team Marconix had done a micro level reiki in all the major areas in Bangalore and identify all major

high-end residential apartments, localities, business areas and hospitals in order to create the most

possible elite database of Bangalore.

After finalizing on database a team of highly effective executives had appointed for the reach-out

campaign. Our team of executives visited to each and every individual listed in our database and

invite him with a personalized invitation along with a small gift.

OUT COME

The out come of our campaign resulted in terms of a massive response from market on Sobha call

center as well as a very high foot fall during the project launch event day; 18th

& 19th

August 2012.

Sobha |Morzaria

GRANDEUR

When it comes to real estate, we bring out what makes each property unique with our marketing effort

that speaks to the heart of the target customer. Just like marketing a fashion brand, we make sure no two

properties are treated the same. Just give us a call to see how we’re changing the real estate landscape.