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SOA – Source of Asia

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SOA – Source of Asia and its SIGMA division is a company of service, distribution and trading over Southeast Asia. SOA teams are based in Vietnam (Hanoi and Hô Chi Minh City) and Myanmar (Yangon). 1. SOA Sourcing & Buying: sourcing, quality control, logistic, delivery ... 2. SOA Design : decoration, concept design, home furnishing 3. SOA Representation & Distribution: market survey, prospecting trips, sales office, representation office, sales agent. 4. SIGMA: a dedicated branch for industrial and high tech products/services toward administrations, ministries, local authorities, army. 5. SOA Consulting: business watch, project follow-up, factory set-up

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Page 1: SOA – Source of Asia
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Created in 1997, Source of Asia aims to open the doors of South-East Asia to you. • AN EXPERIENCED TEAM STANDING BY YOUR SIDE After a decade working in the production sector in Vietnam (factory setting-up and management, product development, project management, relationships with local authorities), we created our own company: Source of Asia. This experience is now our main asset to understand your need (inbound and outbound) and to implement your project in the specific environment of emerging countries. We have learned to understand and master (as far as we could!) three keys of project success: decision-making process complexity, information access and network importance. • VIETNAM: THE IDEAL HUB TO GROW IN FAST-DEVELOPING COUNTRIES OF THE REGION: MYANMAR, MONGOLIA, CAMBODIA Sourcing and investment projects are more and more focused on this region. Even Chinese factories are progressively outsourcing to Vietnam! Vietnam is the ideal nerve centre to spread out to the whole area thanks to business relationships, regional agreements and customs advantages between those countries. Our offices (our own or in partners’ offices) allow you to have an access to four countries and a market of 160 million inhabitants. • DIVERSE ACTIVITIES TO ANSWER TO ALL YOUR NEEDS Every client is looking for a specific service: sourcing, purchasing, designing and marketing, orders and projects follow-up, logistic and legal consulting, partners and distributors researches, umbrella company services, settlement study… Therefore we have been developing SOA accordingly our clients’ requests. We have three departments: SOA Sourcing, SOA Consulting, SOA Distribution and Representation offer services tailored clients’ needs in order to answer them correctly. We also created SIGMA: a division specialized on representing foreign companies working in renewable energies, infrastructures, high-tech equipments sectors. South-East Asia is a complex market but it has great opportunities. We will help you to seize them.

Thierry MERMET and Benjamin MERIAU

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SOA PROVIDES • European & Vietnamese consultants, experts in the Vietnamese institutional, legal and tax environment and understanding foreign company issues. • Internationally approved working processes, adapted to your company or your project criteria. • Active follow-up on site from creation to project management. SERVICES • Legalities and logistics for customs clearance assistance in investment or production projects in Vietnam, Myanmar, Cambodia or Mongolia. • Conception and implementation of strategic projects in Vietnam. • Industrial and commercial partners selection. • Implementation surveys, reputation audits and market studies. • Quality control missions (inline and outline). • Specification chart creation, set up and training on site. • Comparison surveys between South-East Asian countries regarding buying prices and tax advantages. • Umbrella company services, recruitment, training and HR management. • Registration and protection of your products (patents).

THEY TRUSTED US • BAYER CropScience: Sourcing of industrial & logistic partners, production follow-up, supplyflow and custom problematics management. • LVMH: Operator for various workshops sourcing in Vietnam, product development and production follow-up. • ISABEL MARANT: Locate specific villages known for certain traditional fashions along with quality control and export (DDP). • COREP: Collection development and supply management in Vietnam. • WOO: Bee wax candle production operator in Central Vietnam which aims to have a real social impact by using recycled bottles and hiring local workers. • French Economic Intelligence Cabinet: Our company handles reputation and economic audits about potential business partners for a French Economic Intelligence Cabinet.

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Coming from production sector with more than 15 years of work in Vietnam, we have developed a wide network of manufacturers and suppliers. We are able to identify materials or products you are looking for and moreover we are able to follow up and control the production in order to respect the delivery date you specify. We also offer tailor-made researches or turnkey projects to answer complex or extremely specialized needs.

SERVICES • Negotiation with manufacturer, comparative study, best quality / price ratio. • Production following-up, specifications setting-up and management. • Quality controls on site and frequent reporting. • Export and logistic handling (with appropriate incoterms).

OUR PRODUCTS 1- Furniture 2- Flooring 3- Wood Engineered Products 4- Lamps 5- Baskets and Planters 6- Textile 7- Decoration 8- Tableware 9- Other

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When our first clients visited Vietnam for sourcing or buying missions, they were all impressed by both the size and the dynamism of the local market. Vietnam will soon reach 100 million people, all interested in foreign consumer goods and innovations. After the economic crisis on their historical markets, our clients simply came to us to understand the market potential. Our company assists them in creating and managing a sales & marketing team, opening an office and finding buyers. This is how our Distribution and Representation department started. This department is now working in Myanmar. Its economic opening and its huge potential attract more and more foreign companies. Business and diplomatic relationship between Myanmar and Vietnam and the similarities between their opening give us a strong asset to understand this “new- frontier market”.

SERVICES • Targeted market survey. • Selection of local buyers and distributors. • Sales & marketing follow-up (agent, commercial office, technical sales team). • Set up and management of a representative office. • Part or total handling of your products distribution in Vietnam. • Sales following-up, distributors support and control. • Marketing actions following-up

THEY TRUSTED US • OVINALP France: Market survey, implementation study, representative office opening and management then commercial development. • JAMMES: Market survey, implementation study, Vietnam’s regulation analysis and set up of a commercial team. • FDG: Market survey, presentation to potential distributors, commercial strategy set up for cosmetics, kitchenware and hardware. • F&B: Market survey and presentation to potential distributors for food, wine and spirits. • READY TO WEAR: Market survey about retail in Vietnam for French brands.

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SIGMA : Specialized services for high-tech products After the creation of Representation and Distribution department, more and more companies asked our services for specific products such as: infrastructures, high- tech products, renewable energy… Because of the complexity of these sectors and the characteristics of targeted clients (essentially Ministries, the Army, state companies…), we created a division specialized in this area: SIGMA. We joined a specialized company in the military sector for more than 20 years. Thanks to this partnership, we can have a privileged access to key networks for understanding local needs and import and installation processes for this kind of equipment.

SERVICES • Analysis of your products and local market potential. • Identification of your target clients and networks. • Competition analysis, bids surveillance. • Business intelligence on needs of countries. • Contracts following-up until the client can handle the equipment on his own. • Lobbying. • Sales meeting and visits organization (Vietnam or abroad) for suppliers and customers.

THEY TRUSTED US: • AGUASMART: Business representation for distributing self-powered units to produce drinking water in Vietnam. • CUBISYSTEM: Distribution of floating deck for events, military or civilian use.

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SOURCE OF ASIA Co,. Ltd 121/22, rue Nguyen Van Huong, An Phu District 2 – Ho Chi Minh Ville – VIETNAM Tél : +84 (0) 83519 3291 / +84 (0) 3529 3292 Fax : +84 (0) 3519 3293 www.sourceofasia.com Thierry MERMET Chief Executive Officer [email protected] Mobile : +84 (0) 9 13 23 27 71 Mobile : +33 (0) 620337821 Zacharie BLONDEAU Sourcing & Trading Department Manager [email protected] Mobile : +84 (0) 16 53 26 15 13