So You Have Decided to Outsource Your Fulfillment and Distribution Operations…Now What?

So You Have Decided to Outsource Your Fulfillment and Distribution Operations…

Now What?

August 8, 2014

Established in 1941, privately owned; third generation; consistent growth and profitable

• 120+ customers • Non-union• 2M+ sq. ft. in MA, NJ, MD, VA, TN, CA

Focused Service Offering:• Warehousing, Distribution, Pick &

Pack, Fulfillment• Small Parcel Services

Primary Industries:• Apparel & Footwear• Consumer Packaged Goods• Retail & eCommerce

Sam Barstow, President and COO of Forsake, co-founded the company while studying engineering as an undergrad. His work has taken him from factories in China to executing a successful Kickstarter campaign to the head buyer’s offices of national chains. As with any startup, he wears many hats including managing product development, manufacturing, and logistics as well as co-developing and executing sales, marketing, and branding efforts.

Mr. Jay Contessa, CEO of Hex Performance, is a Graduate of Central Connecticut State University. He has had a diverse executive career bringing new brands & products to market in his role as Vice President of New Business Development for Sun Products & Unilever. Jay brought his vast experience and success in building consumer brands and is focused on building a new business in the cleaning of today’s high performance gear market.

Mr. Drew Westervelt, COO & Co-Founder of HEX Performance, is a graduate of the University of Maryland Baltimore County (UMBC) and was a standout Lacrosse player, where in his Senior season he was the country’s 5th leading goal scorer. In 2012, Drew and his business partners founded HEX Performance and he became the company’s COO. In addition to his leadership role within HEX, Drew is also a Professional Lacrosse Player for the Colorado Mammoth in the National Lacrosse League (NLL) as well as the Chesapeake Bayhawks in the Major Lacrosse League (MLL).

What conversations are we having in the marketplace?

“I’m running my own warehouse, its working fine, but not it’s scaleable and fulfillment not our core competency”I’m running my own warehouse, it’s a disaster, and I need HELP!”“I’m running my own warehouse, but we are considering the benefits of using a 3PL in another region to improve time-in-transit and reduce costs”“I’m running my own warehouse and the mix of B2B and B2C orders is challenging”“Our product just got picked up by REI – holy sh#t!!??”“I just launched my business and I’m trying to determine if I should establish my own warehouse or use a 3PL?”

FinancialDo you know your own costs?How do you establish a budget ..what’s it going to cost me?What is your ROI risk factor – what will this cost me if I don’t do this?

OperationalNetwork/ physical locations – where are your sales by state?B2C experience and/or B2B experience ….. omni-channelTransportation/freight – small parcel residential, retail MABD

Customer Service/Account ManagementCommunication, Communication, CommunicationPerformance Management

How will you define & quantify a successful partnership?

TechnicalSystems & integration to an ERP (Quickbooks, NetSuite) and/or Webstore

(Magento, Shopify, etc)EDI & Retail Compliance

Emotional / PsychologyTrusting your brand to someone else – you can’t touch every boxCultural fit – can you work together ..do you get along?

Customer ReferencesLike industry, serving B2B/B2C channels / mass retailers

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Questions or Information

Scott HothemSenior Vice President, Customer Solutions

[email protected]

1-508-298-6549 (office)1-510-376-3279 (cell)

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