Marketing Services

• MARKET ANALYSIS• BRAND IDENTITY• COMMS STRATEGY• COMMS PLAN

• CONVERSION ANALYIS• ROI MONITORING• USABILITY ANALYSIS• BRAND REPUTATION

EVALUATION

STRATEGY & ANALYSIS

MONITORING

SOCIAL MEDIA

VISIBILITY

PROMOTION

MARKETING SERVICES

• Snapkode offers its customers the opportunity to complete the web visibilityimprovement plan with a range of complementary marketing services for thecompany.

• In order to successfully improve online visibility, a web visibility improvement planmust necessarily be part of a more comprehensive strategic vision embracing all thecomponents of a company’s marketing communications.

• Sales performance in the long-term are closely related with the reputation of thecompany: therefore, communication must be consistent with the corporatestrategy and the firm must establish clear processes for performance monitoring andcustomer relationship, keeping in mind that this is a new era where customers areincreasingly engaged in multimedia conversations.

• This is why Snapkode offers a 360º approach to ensure the client is on the rightstrategic and operational marketing track to achieve the desired results.

MARKETING SERVICES

MARKET ANALYSIS

• Current market situation andonline positioning analysis.

It is a common attitude to tend to rush toconclusions and possible solutionsbefore having grasped the real problem.Snapkode prepares your strategic choicewith a preliminary study of the marketsituation in which your companyoperates, analyzing the quality of youronline presence and comparing it withthat of your main competitors. Weidentify your competitive positioning, theperformance of your products/services,socio-demographic characteristics andbehavior of your customers, and potentialbusiness development opportunities.

STRATEGY & ANALYSIS

• Brand positioning and visualidentity strategic study (tone ofvoice, claim, logo, communicationmaterial graphics…).

Being visible is an advantage that maybe cancelled out if the way in which thefirm is visible is inconsistent in regardswith the desired market positioning.Snapkode helps you analyze yourresources and interpret market,customers, and competition, choosingthe direction to follow, ensuring that allcomponents of your communication areconsistent with corporate objectives atevery touchpoint.

BRAND IDENTITY

STRATEGY & ANALYSIS

• Integration of online and offline communication strategies: strategic plan study and practical training on channels management.

Online communication offers hugeopportunities but there are a plethora ofchannels to choose from and it isimportant to master each one you select,coordinating them with offline activities.The language, purpose and methodsoften differ between online and offline:Snapkode sets the strategic direction foryour company and helps you in theimplementation phase, throughcustomized and specific training to yourresources.

COMMUNICATION STRATEGIES: ONLINE + OFFLINE

STRATEGY & ANALYSIS

• Digital communication plan andpractical training on channelsmanagement.

Web site, blog, forum, video, socialmedia, PR, DEM, mobile marketing,adver gaming, digital events, they are allavailable online tools for a company, butwhich one should your company use,how, and how much?Snapkode guides you through theimplementation of an ad hoc digitalstrategy, giving you the tools andknowledge to communicate effectivelyand consistently in every channel,monitor results, and meet corporateobjectives.

DIGITAL COMMUNICATION PLAN

STRATEGY & ANALYSIS

• Social Media communicationplan and practical training onchannels management.

Social media are crucial at a time whenthe consumer has grown accustomed tobeing the protagonist and is especiallyattracted by the engagement factor.Not all social channels are suitable foryour business, and communication inthese areas must be planned for,complying with rules often radicallydifferent from traditional communication.Snapkode assists in the drafting of asocial media plan tailored to your needsand offers specific training for yourinternal resources on the use andmanagement of the channels.Being active on social media also bringsincreased organic visibility results.

SOCIAL COMMUNICATION PLAN

SOCIAL MEDIA

• Promotion plan on corporateowned media: evaluation andimplementation of offline PR,SEO, and SEM mix.

Corporate presence, whether it is onlineor offline, does need promotion.Snapkode offers strategic plans,technical and management support for alloffline PR, SEO (with Jtoow), and SEM(with Google Adwords) activities,depending on the company’s needs.

PROMOTION PLAN

PROMOTION

JTOOW

• Automatic SEO: websitesoptimization.

SEO (Search Engine Optimisation) is theset of techniques allowing a website to beoptimally positioned within the organicresults (SERP) of major search engines(Google).A SEO strategy promotes brandpositioning. Google has a greatpersuasive power on people. Being wellpositioned in the search enginesimproves the positive perception ofbrands and services.JTOOW projects guarantee searchengine optimization with hundreds, if notthousands, of keywords on the first pageof search engine results.

VISIBILITY

CONVERSION ANALYIS

• What to measure and how:Google Analytics data analysis.

When any strategy is implemented it isessential to keep results monitored.Snapkode offers a specific conversionmonitoring plan (depending on thestrategic objectives), also providingspecific training on the use of GoogleAnalytics tools:

•Demographic data (language andlocation)•Behavior data (frequencies, involvement)•Technological data (browser, mobile)•Average time spent on page•Bounce rates•Organic visibility data•Keyword advertising visibility data.

MONITORING

• ROI monitoring tools, throughwebsite, online campaigns, DigitalPR, and Social Media.

What benefits does online visibility bring?Are you getting the type and number ofconversions desired?Return on investment is usually thedominant metric in marketing initiatives.While offline the definition of ROI is ofteninaccurate, with online channels you canset and monitor more precise andspecific objectives, but in order to do so itis important to know what tools to use.Snapkode offers customized plans tomonitor online communication activitiesand a specific training for the managersinvolved.

ROI MONITORING

MONITORING

USABILITY ANALYSIS

• Analysis and improvement ofcorporate website’s user-friendliness and customerinteraction, through the studyof Google Analytics data, graphic impact, information organization.

Desired conversions may not occurbecause of poor usability of the corporatewebsite. Snapkode helps you understandwhy the conversion is not obtained duringthe visit, setting the key metrics for yourbusiness, and teaching you how to keepthem monitored:

•Demographic data (language and location)•Behavior data (frequencies, involvement)•Average time spent on the page•Bounce rates•Pages most displayed•Interaction with users.

MONITORING

• Online brand reputation evaluation tools.

Establishing and monitoring the level ofcompany reputation helpsthe management in making adjustmentsalong the way to the strategic ortactical approach, even avoiding potentialcrises. It is definitely recommended tokeep control of conversations on the webby using both own and not-owned platforms, because whenconsumers express their opinions on theweb (and they do) an indelible mark is lefton the positive or negative reputation ofthe company. Sometimes this leadsto crises that may irreversibly damage thecompany's reputation.Snapkode offers specific training on thetools and techniques needed for onlinebrand reputation assessment.

BRAND REPUTATION EVALUATION

MONITORING

MARKETING SERVICES

THE BENEFITS

A 360º marketing approach for corporate

continuous improvement