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This presentation outlines the venture development process of SMTEC
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the SMTEC venture development process
The Business Plan
…or plan C, D,E, F….
“perfection comes from rapid cycles of ‘good enough’ “
Steve Hane – CEO Ampulse
AA Framework Framework for creating for creating valuevalue
Core Capability
Infrastructure {
Value Proposition
Offer
TargetCustomer{ {Customer
DistributionChannel
DirectCosts
Working Capital
Revenue ModelFinances
PersonalInvestment
Debt Equity FundingModel
OperationsCost
How you make MONEY!How you make MONEY!
{Partner Network
ValueConfiguration
CustomerRelationship
Value Proposition
Offer
“For People who (problem) ,
we offer (solution) ,
and we’re different because .
1. talk to them!
2. develop a profile
TargetCustomer
{CustomerDistribution
Channel
CustomerRelationship
3. count them!
Core Capability
Infrastructure {Value
Proposition
Offer
TargetCustomer{ {Customer
DistributionChannel
{Partner Network
ValueConfiguration
CustomerRelationship
4. build out the value chain
DirectCosts
Working Capital
Revenue ModelFinances
OperationsCost
5. the pro forma
“it’s fine to question your assumptions…
…not your strategy.”
6. the strategy
4th Qtr 2009
4th Qtr 2009
4th Qtr 2009
4th Qtr 2009
1st Qtr 2010
2nd Qtr 2010
Peer Reviewed Article
Publication
Finish Development
of 2nd Product
Partnership with Training Company
Close Seed Round
Contract with 5 beta
facilities
Attract 25,000 visitors per month to site
Key hire of consumer marketing executive
PersonalInvestment
Debt Equity FundingModel
7. how much?
money? equity?
the mind of the investor
8. tell the story
pat metheny
“telling a good story is about communicating an emotion…
… it’s the listener that
gets to judge.”
mentoring ties it all together
?
