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You Night Club Action flow
Smirnoff
The Red Planet
Action flow
Phase 1: 23u30 – 01u30
2 welcome astronautes
2 bar astronautes
1 handling boy
1 model astronaute
1 photographer
1 supervisor
Phase 2: 01u30 – 03u30
2 bottle serve astronautes
1 handling boy
2 space box astronautes
1 photographer
1 model astronaute
1 supervisor
Action flow
• Arrival @ You Night Club (22u00)
• Supervisor + Photographer + handling boy
-> Unload and set up all material (See materials)
-> Space bar
-> Dimensions: 100x160cm
-> Electricity for LED lighting required
-> Photo wall
-> Dimensions: 220x270cm
-> Electricity for 3 halogen lamps required
-> Entrance module
-> Dimensions front cabinet: 200x80cm
-> Dimensions back cabinet: 100x70cm
-> Electricity for 1 lamp required
Action flow Space bar
Dimensions : 100x160cm
Action flow Photowall
Action flow Entrance module
Dimensions front cabinet (black) : 200x80cm
Dimensions back cabinet (black): 100x70cm
Action flow
• Arrival @ You Night Club (22u30)
• Astronautes
-> Balloon give-away prep.
-> Provide space to prepare/store balloons (production room?)
-> Electricity for air pumps
-> Tasting preparation
-> Prep. will happen at the entrance module/spacebar
Action flow – Regular format Fase 1: 23u30 – 01u30
1. Tasting
• 2 welcome astronautes:
-> Give cups + boardingticket
(when too busy, also prepared tastings)
• Tasting at Spacebar (2 astronautes)
-> Serve Smirnoff tasting to the clubbers
• Handling (1 promoboy at entrance module)
-> Preparation cocktails
Action flow – Regular format Fase 1: 23u30 – 01u30
2. Boardingticket
• Scratch: 3 recipes or chance on free Smirnoff mix (15/club)
• Important for bar staff to know (max 15 drinks)
• With an unique code, chance to win a cocktailnight at home or
cocktailkit
Action flow – Regular format Fase 1: 23u30 – 01u30
2. Boardingticket
Only free mix with this visual (15 tickets in total)
Action flow – Regular format Fase 1 + 2: 23u30 – 03u30
3. Photographer and model
Action flow – Regular format Fase 1/2: 23u30 – 03u30
4. Supervisor (1 promoboy)
-> Coordinate the event throughout the night
-> Balloondrop: coordinate and give the signs
Action flow – Regular format Fase 2: 01u30 – 03u30
5. Bottle serve (2 promogirls)
• Promote bottle serve in the club
• With order:
Pass order (Smirnoff + drinks) through to You Night Club waiter
Prep. Ice bucket at entrance module / bar
o Ice bucket
o 2x glowsticks
o gadgets
Order directly to waiter
-> Alert our Smirnoff astronautes
Action flow – Regular format Fase 2: 01u30 – 03u30
5. Bottle serve (2 promogirls)
• Stimulate the sales of Smirnoff bottles
• Buy a bottle = keep the ice bucket
• Bottle prize?
Action flow – Regular format Fase 2: 01u30 – 03u30
6. Space box (2 promogirls)
• Extra gifts for the clubbers
• Sunglasses
• Wristbands
• Boardingtickets
Action flow – Regular format Fase 2: 01u30 – 03u30
7. Balloon give-away (02u30) • Max. 15min • Place to store balloons?
• Podium/Location to be provided by
club
• Balloon = chance for free drink voucher (max 25)
• Signal • Dance and have fun
Smirnoff voucher
Drink voucher => Make sure the bar personnel knows about the voucher!!
Smirnoff table tent/poster Cocktails to be served:
Smirnoff Cranberry & Lime
5cl Smirnoff
20cl Cranberry Juice
Wedge of Lime
Smirnoff Apple Bite
5cl Smirnoff
10cl Apple Juice
10cl Lemonade
Wedge of Lime
Smirnoff Orange Bite
5cl Smirnoff
10cl Orange Juice
10cl Lemonade
Wedge of Lime
Action flow
• End of activation (03u30)
• Break down of material
• Service exit available to carry material out of club?
Important for you
Please provide :
• A room for the crew
•Electricity for photowall, entrance module and bar
•All ingredients of the signature drinks: Cranberry juice, lime, lemonade, apple and orange juice
That's one small step for You Night
Club...
One giant leap for mankind!
