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Smartphones Stick it to Digital Cameras
When you’re out and about using your smartphone and you see something interesting, do you put
your phone away, reach into your pocket and grab your digital camera? Of course not, because
then you not only have to go home, plug in the device or remove the memory card and use a card
reader to access your files via computer, but then you’d have to transfer the images to your hard
drive (if you wanna backup of your files and to make room on your card), and then upload them
manually to whatever social networking sites you wish to share them on. Whew. Sounds like a
lot. But that’s how we used to do things. Not anymore. According to a new report from
Bloomberg today, smartphones are kicking digital cameras in the teeth and it doesn’t look like
that’s gonna stop.
In the above mentioned example, you simply go to the camera on your smartphone, take a
picture, open the options for that image (alter it if you want using photo editing software or
instagr.am for you iPhone users), and then upload it to Facebook right there with a caption. It’s
simple. Here’s the funny part… the image is fine. It’s not just a convenience factor
anymore. Smartphone cameras are rocking incredible resolutions and simple functions that used
to be solely the territory of digital cameras. For example, I was working an event the other
evening and a couple of the girls were having a hard time getting the digital camera flash to get
the right lighting. I suggested using my Blackberry, and the pictures came out amazing. I take
loads of photos with my blackberry, and it actually has a plethora of settings for shooting
different objects wether it be auto, landscape, or text, etc. Flash, no flash, auto-flash, and 4X
zoom are all standard, and the camera is 5 megapixels. That aint half bad. Unless I’m a
professional looking for the max resolution possible and editing photos using Photoshop, the
smartphone provides more than enough to get by… and is super convenient.
“The cell-phone camera is becoming more accepted as the primary camera,” said Pamela
Tufegdzic, an analyst at research firm IHS Inc. “Smartphones are cannibalizing the point-and-
shoot, digital-still camera market.” In this very same article, it is said that digital camera
shipments are expected to fall by 4.3% again this year to 115.2M units. Bloomberg’s report goes
on to say, “The iPhone 4S, Apple’s latest smartphone, takes photos with 60 percent higher
resolution than the company’s previous model. HTC, which makes smartphones based on
Google Inc.’s Android operating system, said its new One handsets capture images in poor-
lighting conditions. And Nokia Oyj (NOK1V), the world’s biggest mobile-phone maker by
volume, last month introduced a handset with a camera sensor that the company says delivers
photos with five times the resolution of the iPhone 4S.”
I don’t know that this is the death of the digital camera, but it does seem to be wounded,
badly. The high-end will always be the high end, but for the average consumer, the appeal of a
separate device to handle photo responsibilities when a smartphone is just as efficient and more
convenient could spell doom. Remember the mobile gaming arena? Remember how folks are
now just playing tiny, addicting games on their mobile devices without the need for an additional
form factor? Same story here. Sure, digital cameras, like handheld gaming platforms, are going
to be better and higher quality than a smartphone. But is that difference enough to justify
running around with two devices? If the report is any indication… No.
About SeedCornPPC: Seed Corn Advertising is an online Advertising Network based in Los
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