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This guide was written specifically for small to mid-size (SMB) B2B companies selling to engineers and scientists. Just like other companies, you have unique challenges and opportunities when it comes to marketing. Based on our decades of experience building hundreds of customized marketing programs targeted to engineers and scientists, we have written this guide to help you get started. It provides a smart, prioritized approach that helps technical business leaders build and execute an efficient and effective marketing program where every dollar and every hour spent drives results. And it starts with a plan.
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Smart Marketing for EngineersA practical guide to grow awareness and generate demand in technical
markets
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Meet the Authors
Wendy Covey & Rebecca GeierTREW Marketing Co-Founders & Principals
Left: Wendy Covey, Right: Rebecca Geier
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http://www.trewmarketing.com/smartmarketing/index.php
Download the rest of our free smart marketing guide to learn how to make every dollar and hour of your marketing investment count.
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