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Our Motto
Smart Food Innovation is a Young company focused to be a link between consumers and food companies
Demands
Health concerns
Preferences
Products
Claims
Technology
The origins
Our view of Innovation:
Innovation must be an upgrade of small issues with big impact on consumers.
Who is more qualified to identify these issues? Your prospective consumers
Usual view of Innovation in companies:
Innovation is expensive, time consuming and has an uncertain outcome
We tough we can provide a new idea of innovation to food companies (specially SME’s), addressed toconcrete results, profitable and directed to boost sales trough increasing consumer satisfaction
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The challenge of food companies
PACKAGING PRESENTATION SENSORY PERCEPTION
MUST BE CONSISTENT WITH EACH OTHER AND ALSO:
Must express all the key values and differentiation elements of the product
Ex: natural, premium, technological
Testimonials
I want to update my packaging but I’m afraid of consumer’s reaction
I want to Sell my products in Spain, will my product fit in this new market?
I’m not satisfied with my product sales, Why consumers choose other products?
Why us?
Because we’re Food specialists
Because we’re directed to SME companies
- Reasonable cost
Low fixed costs / Optimization of resources
- We love your products
Flexibility in our services
Global scope of food products: packaging, presentation and sensory perception
Support to success in Spanish food market
Product adaptation to Spanish peculiarities
Legal consultancy
Market Intelligence studies
We gather all key data to help your company to take the right decisionsregarding product placement against your prospective competitors: prices,formats, shopping places, etc
To success in product introduction you must provide a product designed tocope Spanish consumer demands. We organize blind tests to know yourfuture position in the market
To Access to Spanish food market is required to comply with laws regardingproduct composition, packaging & labelling specifications and finally registration& importation process. Our goal is to save your time and provide you calm aboutall these legal issues
Our services for Spanish companies
BOOST SALES
DETECTION & EVALUATION OF CRITICAL POINTS IN CURRENT PRODUCTS
DETECTION & EVALUATION OF CRITICAL POINTS IN FUTURE PRODUCTS
CREATION OF VALUABLE CONTENT
- Analyzing scientific inputs, EFSA claims, trends…
SEARCHING NEW OPTIONS- New packages, composition upgrades,
NPD
Our goal is to:
How we imply consumers?
DATA COLLECTION
COMPARATIVE TESTS
PROCESSING & RESULTS
In order to offer a completely satisfactory service is important to have as much information about theproduct as possible. This includes technical issues such as the composition and production process as well asthe commercial aspects such as your target customer, distribution channel and the degree of satisfaction ofthe company with the product. All this information shared with us is covered by a confidentiality agreement
Consumers who fit the target buyer are summoned. The company product and the products identified ascompetition are collected. Panel members perform the tests in accordance with previously establishedsurveys made by a blind method
The processing of data using statistical tools allows to identify trends, significant differences andcorrelations. All this information allows a comprehensive and objective assessment of the strengths andweaknesses of the product, identifying improvements to be made
Gourmet cluster Catalonia
Gourmet Cluster from Catalonia was founded with the main objective of promotingand contributing to competitiveness in the Catalan high-end gourmet food sector.
This objective is achieved by creating an overall image of quality gourmet products,increasing the degree of internationalization, innovating in terms of value for thegourmet customer, and creating new direct channels with the customers, as well asacquiring new consumers.
Gourmet Cluster from Catalonia Values: tradition, craft, territory, quality, innovation, and exclusiveness
Smart Food Innovation is member of Gourmet cluster from Catalonia, We share our know-how in consumerstudies and our goal as a members is to translate the consumers perception into the cluster trough concreteprojects & activities
