A Toboc.biz document | Article for Submission |Ver. 1- 03.01.2013

ARTICLE FOR SUBMISSION

Small Measures aren’t Always the Winning Deal

There is a powerful saying, likely of Cantonese origin, that it’s always ‘good to start from the

bottom’. Unless we are talking about applying this mantra while learning to swim- this logic could

serve you good, allowing for a steady accumulation of experience and expertise. However, in a world

zipping at the speed of light, is it prudent to take it slow and steady?

The answer, as far as marketing your Company’s services, ideas and products to its prospective

customers goes, is a very emphatic ‘NO’. The era of originality is passé, and unless you are selling ‘a-

miracle-in-a-bottle’, your company is actively competing with a string of similarly placed entities. The

need to separate yourself from the pack could be the difference between a successful company, an

also-ran or a commercial failure. True to its creative ways, the World of Marketing and Advertising

periodically throws in a lot of ideas that can be cleverly manipulated to good use by a resourceful

company. Nothing however has captured the public imagination with as much endearment as the

‘Website’…your Online representative, active 24×7 and a constant bridge between your prospective

customers and your business.

A successful website is a great resource- a non-successful one is often obscure, unimaginatively

conceived, designed and deployed without a solid strategy or purpose. There are also many Startups

or SMEs who indulge in the waiting game- preferring a mere presence on the Internet as an initial

accomplishment before taking a more personal interest with the improvement of their own offline

fortunes. BIG MISTAKE! Does it make any sense to utilise your greatest promotional asset as just

another ‘check-out’ on your SME’s to-do list?

Let your Website sing- fly with the carefree attitude of something that knows its place in the scheme

of things. What you need is a strong Digital Marketing Strategy- and No, good strategies aren’t

always costly. Rephrasing, what you need is a good Digital Marketing Company that treats your

website as a solid foundation on which might raise the towers of your Marketing ambitions.

Resonating content, blogs, forums, social media marketing, Search Engine Optimization (SEO) etc are

just fragments of a larger picture that can effectively draw positive responses from your target

audience. The old ways of ‘Outbound marketing’ have been cold-shouldered by the general

customer base and the new-fangled ideas of ‘Inbound marketing’ aren’t easily perceptible by a

segment that’s eager to get its money’s worth. Thus, it pays to hire a professional Digital Marketing

Company and treat your ‘little’ website as the harbinger of bigger things.

Often, we wonder about the changing times and how ideas of a generation are rendered so

redundant by emerging scenarios of its successor. The spectrum of Digital Marketing makes a

mockery of traditional marketing by what it can achieve- a seduction machine that brings in willing

patrons and keeps them interested for life. Dear Startup, SME, treat thy Website for what it is- a gold

mine of unimaginable proportions.