Service Measures

On-Brand ServiceOn-Brand Marketing

Financial Measures

Balanced Scorecard–Reinforce the Brand

Live the Brand!

©2005 EverythingCU.com and Denise Wymore

THE ADVANTAGES OF BEING SMALL

Morriss Partee

CHARACTERISTICS OF LARGE INSTITUTIONS

· Slow to adapt· Uses old technologies· Impersonal/poor service· Out of touch with customers· High operating costs· Unable to pursue smaller $· Customers of all varieties

C H A R A C T E R I S T I C S O F S M A L L O R G A N I Z A T I O N S

· Innovative, fast· Adapts new technologies· Understands customers intimately· Excellent, personal service· Low fixed operating costs· Able to get business others overlook· Focused customer type

3 ACTION ITEMS

· SHED UNPROFITABLE PRODUCTS TAKING UP TIME AND RESOURCES

· INCREASE HIGHLY PROFITABLE C, D & E LENDING THROUGH EDUCATION

· IMPLEMENT FRIENDLY TECHNOLOGY

ELIMINATE WHAT DOESN’T WORK OR ISN’T VALUABLE

WHITEFISH CU ASSOCIATIONMONTANA

TOTAL LOANS:$603,197,220

AVERAGE LOAN BALANCE:$88,529

NO. OF CHECKING ACCOUNTS:ZERO*

*WHITEFISH FINALLY BROKE DOWN AND STARTED OFFERING A DEBIT CARD-ONLY CHECKING ACCOUNTS AS OF OCTOBER 2014.

LIST 3 THINGS YOUR CU IS BETTER OFF NOT DOING OR

OFFERING

(hint: your members won’t care or notice if you stop offering it)

INCREASE C, D, E LENDING (MOST PROFITABLE) VIA

FINANCIAL EDUCATION AND FOLLOW UP

HELEN GODFREY SMITHSHREVEPORT FCU$102M ASSETS21,000 MEMBERS

IMPLEMENT FRIENDLY TECHNOLOGY

Mt. Lehman Credit Union1,668 Members

$44m assets

1 branch12 employees

Gene Blishen

Manager,Mt. Lehman Credit Union

British Columbia

2 Coders on Staff

3 ACTION ITEMS

· SHED UNPROFITABLE PRODUCTS TAKING UP TIME AND RESOURCES

· INCREASE HIGHLY PROFITABLE C, D & E LENDING THROUGH EDUCATION

· IMPLEMENT FRIENDLY TECHNOLOGY

WHAT MAKES

YOUR CU UNIQUE?

Morriss ParteeChief Experience Officer

EverythingCU.com

morriss@everythingcu.com413·535·0621

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