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SMALL BUSINESSES ON FACEBOOK
SOCIAL MEDIA
Activities on Facebook
• As a Communication Channel?
• Sharing thoughts, moods and/or information?
• Follow a famous personality?
• Read/Watch something of interest?
• News
• Spy on your GF/BF/Ex? :D
• Get coupons and offers from businesses on FB?
• Make Purchase on FB?
SMB’s on Facebook
• More than 100 million users in India
• 9 million SMB’s in India
• 30% of the total SMB’s worldwide.
• 3,000 Crore revenue in 2013-14 of online ads.
Research and Buying Factors
Cont.
Facebook Marketplace