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Strategic Management BUSM 3200
These guidelines are provided to help in your preparations for the group assignment. They do
NOT represent in any way “model answers” or a correct approach. Rather they provide
suggestions as to how to proceed with data collection and analysis leading to the completion of
your report. Make sure you read the guidelines provided by the RMIT course coordinator carefully.
BUSM 3200- Strategic Management (JAN 2013) GDS 2-1
The next section (4)-internal aspects
Section 4 of the report:
Identify those resources and competences of the firm (or SBU) that are likely to provide sustainable competitive advantage.
Justify why these resources and competences can be regarded as strategic capabilities using the four criteria covered in the textbook.
BUSM 3200- Strategic Management (July 2012) GDS 2-2
Internal analysis
Read up Lecture Three AND Chapter Three of the text
Understand the unique nature of your SBU or company and its main resources
Not all resources are equally important to all firms- so DON’T do a long list of internal factors that have NO bearing to your analysis
For example in Service Operations, staff may be a key resource capability
Identify those resources that give the company its key capabilities which translate to its competitive advantage
BUSM 3200- Strategic Management (July 2012) GDS 2-3
Listing the resources
Here you need to be selective and discriminating
Why are the resources important?
Are they distinctive capabilities?
And what is the core competence/s of the firm?
Which areas of the business are these competences found in? Marketing? HR? Operations? Others?
How are they sustainable (explain?)
BUSM 3200- Strategic Management (July 2012) GDS 2-4
You can even apply the Value Chain to comment
2-5 BUSM 3200- Strategic Management (July 2012) GDS
You can selectively discuss WHERE in the VALUE CHAIN of your
firm does the capability exist and why it is strategically important for
your firm
Perhaps your capabilities are ‘leveraged’ by your networks with value chains OUTSIDE your business
2-6 BUSM 3200- Strategic Management (July 2012) GDS
The value network (discussed in Chapter 3)
Give specific examples as to where (whose supplier or
distributor VC) your company can benefit from and how
Also read slides 32-39 in my Lecture 3 Slides
Strategic capabilities and competitive advantage
The four key criteria by which capabilities can be assessed in terms of providing a basis for achieving sustainable competitive advantage are:
value,
rarity,
inimitability and
non-substitutability
Source: Jay Barney: ‘Firm resources and sustained competitive advantage’, Journal of Management, vol. 17 (1991), no.
1, pp. 99–120.
VRIN
3-7
READ UP and APPLY
BUSM 3200- Strategic Management (July 2012) GDS
You can comment using a table
2-8 BUSM 3200- Strategic Management (July 2012) GDS
Type of resource/ capability of the firm
VRIN Criteria Comments as to how the resource creates competitive advantages for the firm
Valuable Rare Inimitable Non-Sub
1. x x
2. x
3. x
4. x
5. x x
6. x
X: mark according to whether the resource meets the
relevant criteria